Best Email Marketing Software for Affiliate Marketing – Top 2 Email Providers in 2022
If you are wondering which is the Best Email Marketing Software for Affiliate Marketing in 2022, then you have come to the right place.
WHR Marketing have come to the conclusion that it is a choice between 2 powerhouses in email marketing.
#1 ClickFunnels
If you're wondering whether Clickfunnels does email marketing? Then the answer is yes!
One of the best email marketing software for affiliate marketing is ClickFunnels. It is a Funnel Based Marketing Automation software. You can quickly create an automated series of landing pages, emails, autoresponders, and webinars without extensive coding knowledge.
ClickFunnels enable business owners to create entire marketing and sales funnels without any outside coding training. Clickfunnels offers automated sales and marketing tools in a single, convenient location. The software provided enables online business owners the tools and strategies necessary to market, sell and deliver products online. Check out our Builderall vs ClickFunnels article for a more in-depth comparison.
These convenient tools include:
- Easy to Use Drag and Drop Webpage Editor
- Quickly Build Sales Funnels That Convert
- Innovative Shopping Cart With 1 Click Upsells
- Email and Facebook Marketing Automation
- Easily Accessible and Organized in a Single Dashboard
Visit this link to learn more about the One Funnel Away Challenge and benefit from the offer!
What is Affiliate Marketing?
Affiliate marketing allows an affiliate to earn a commission for marketing the products of another person or company. The enables affiliates to make money by merely using then promoting the products that they enjoy. Sales of these products are tracked via affiliate links from one website to another.
Affiliate marketing is a popular marketing option used to drive sales and generate online sales revenue. This marketing tactic is beneficial to both brands and affiliate marketers. We have seen proven success using this tactic. This less traditional marketing option has led to:
- 81% of brands and 84% of publishers have implemented the power of affiliate marketing, a statistic that is forecasted to increase as affiliate marketing spending increases
- There are currently 500,000 active influencers on Instagram
- There is a 10.1% increase in affiliate marketing spending in the United States each year, and by 2023 this number is believed to be around $6.8 billion
- 16% of all orders made online can be traced to the impact of affiliate marketing campaigns
The use of affiliate marketing generates increased brand engagement when compared to brand marketing itself. Statistics have shown that affiliate directed marketing offers two times more engagement than the brand alone. There is a return of $18 for every $1 spent on affiliate marketing. This leads many marketers to consider affiliate marketing to be a better investment than traditional marketing tools such as SEO, email marketing, and social ads. Analysts believe that over time, the impact of affiliate marketing will continue to grow.
How Does Affiliate Marketing Work?
Affiliate marketing leverages the collaboration of three various parties:
- Seller and product creators.
- The affiliate or advertiser.
- The consumer.
In order to be successful, the strengths of each party must be addressed. Let's breakdown each contributor.
Seller and Product Creators
The seller or vendor is not necessarily active in marketing and advertisement, but they benefit from revenue sharing associated with affiliate marketing. Affiliate marketing enables them to gain a new audience through associations with affiliates who promote their products.
The Affiliate or Publisher
The affiliate or publisher is either an individual or a company that markets the seller's product in an appealing way to a new audience. The affiliate uses its platform to promote the product to persuade consumers to purchase the product. The consumers are directed to these products via a designated link, and when the consumer buys the product, the affiliate receives a portion of the revenue made.
The audience of the affiliate creates a specific niche based on the viewer's interests. This particular niche relates to products marketed and creates a personalized connection that helps attract consumers who will most likely act on the promotion.
The consumer
Consumer activity drives affiliate marketing. Affiliates share these products with them on social media, blogs, and websites, creating the brand niche. Profits are shared between the seller and the affiliate when consumers buy the products.
How Does ClickFunnels Help with Affiliate Marketing?
Affiliate marketing links help grow businesses by generating traffic to their products. Affiliates promote the products they love to their audience, which effectively creates anticipation and interest. With this marketing form, your advertising dollars are spent more wisely since no funds are used until after a sale has been made.
Clickfunnels offers access to the Backpack tool, which simplifies the creation and implementation of affiliate marketing for small business owners.
The #1 Reason People Are Moving Their Affiliates to Backpack: STICKY COOKIES!!!
Sticky cookies are an incentive that keeps affiliates happy, loyal, and continuously sending traffic your way!
Customer purchases a product under your Affiliate's ID link, the affiliate earns a commission for that product, PLUS commission if the customer buys additional products down the road! This is the gift that keeps on giving. The best part is that future purchases stick to the same affiliate ID even if they do not make future transactions through the link.
Setting Up Backpack
Backpack serves as a central hub for your affiliate marketers. From the Backpack dashboard, affiliates can access promotional goods that they can share with their audience. Tools such as Banner images, swipe copy, testimonials, email templates, articles, links are available with just a click.
#2 LeadPages
A great product landing page can support affiliate links. Landing pages are often the first time a new buyer will connect with your product. A professional and visually appealing landing page will make a strong first impression of your brand.
LeadPages allow users to create code-free websites and landing pages that engage consumers from the first click to the final sale. Users can create stylish and professional-looking landing pages from hundreds of conversion-optimized, mobile-responsive templates. By merely using the Drag & Drop Builder, small business owners can create a site that will generate sales.
Features of LeadPages
- Leadpages Website Builder
- Unlimited pages, leads, and traffic
- Drag and drop builder
- Free hosting on a Leadpages domain
- 200+ mobile-responsive landing page templates
- Unlimited pop-up forms
- Unlimited alert bars
- Email trigger links for 1-click signup
- Text-to-Opt-in codes/SMS campaigns
- WordPress integration
- SEO capability
- Works with 40+ marketing tools (and integrates with 1000+ other apps via Zapier)
- Simple conversion analytics & third-party tracking
- Digital file hosting & lead magnet email delivery
- Online checkouts and payments (Pro and Advanced Plans)
- A/B split testing (Pro and Advanced Plans)
Leadpages offers three plans for every budget: Basic, Pro, and Advanced.
A free 14-day trial is available to see the benefits of using Leadpages to draw your products' traffic. See why over 40,000 businesses choose Leadpages.
Best Email Marketing Software for Affiliate Marketing – Summary
An effective marketing plan is crucial for the growth of your business. Implementation of an affiliate program enables businesses to connect with individuals who use their products and encourage others to buy based on their excellent promotions. This low-risk form of marketing allows marketers to maximize their budgets without the risk of exposure. Affiliate marketers will spend their time on advertisements of products they use and, in return, gain payment when their audience purchases products via their link. Affiliate marketing enables smaller companies to compete with more prominent brands since less money is required for advertising. With a properly implemented affiliate marketing campaign, small businesses will continue to be competitive in markets that larger organizations exist.
Using the Clickfunnels and Leadpages websites' products will enable even small organizations to present a polished, inexpensive affiliate marketing program. Visit Clickfunnels for a 14-day free trial to see for yourself the benefits of the Backpack affiliate program.
Best Email Marketing Software for Affiliate Marketing
How do I do email affiliate marketing?
Email affiliate marketing is the process of sending traffic to an offer, usually a CPA (cost per action/lead), through an email ads. This can be done in multiple ways depending on the type of program you are promoting, the number of people that opt-in to your list and exactly what they opt-in for.
For example, if you are promoting a free eCourse for new moms and they opt-in to receive 10 tips on potty training their kids then your email may be all about the 10 most effective potty training tips.
If you are doing an offer for $1 trial of Paris Hilton perfume you will need to mention the 1 dollar trial and not talk much about the Paris Hilton brand itself.
How do you actually start your email affiliate marketing campaign?
To get your email campaigns started, you will need to find a good CPA offer that you can promote. Choosing the right offer is very important since it is likely to be the determining factor of your success. The easier it is for people to buy the trial or complete an action, usually means higher conversion rates.
How many people do you need on your list before starting?
There are no hard and fast rules but the more the better. Don’t be too discouraged if your first batch of subscribers isn’t as responsive as you would like, some offer categories will naturally have better responses than others. As long as you have a good email autoresponder system in place you can continue to build your list and keep sending traffic to your offer.
What do I say in my first email?
Your first email should include the content that was promised when people opted-in. This can be an article, tips, tricks or anything else you agreed to send them when they opted-in. If you agreed to give them 10 tips on potty training, then your first email should be about the 10 most effective potty training tips.
For an eCourse you can include all or part of the content and generally speaking, however much they opt-ed in for is how much you should give them.
For a trial of Paris Hilton perfume, you would send an email that talks about the 1 dollar trial and how to sign up for it. If you are promoting a physical product then ensure your email advertising contains links where they can go to buy the product.
Is email marketing effective for affiliate marketing?
Email marketing has always been one of the most effective methods for driving fast and measurable results in traffic, engagement and sales. However, with increasing numbers of marketers competing to grab the attention of their subscribers it is becoming difficult to keep people reading your emails. One way around this is to find a profitable offer that has a high conversion rate and then send people to that offer in your emails.
If you are doing this then be sure to include a call-to-action in each email and an option for people to unsubscribe if they no longer want the content.
Email marketing is not one size fits all, but there are ways to make it work well with affiliate marketing. Experiment with different email offers and see which ones work best.
Email is a one of the most effective methods for driving fast, measurable results in traffic, engagement, sales etc. If you are using an email affiliate marketing campaign to market your product then be sure to include a call-to-action in each email and an option for people to unsubscribe if they no longer want the content.
Also ensure you use different email list as well as categories, as some people will not be interested in receiving your affiliate marketing emails.
Number of emails that you send out should depend on the opt-in rate, but generally speaking it has been seen that the higher the opt-in rate, the better response you can expect to receive when you send out your email.
The success of an email marketing campaign is usually determined by the quality of traffic that you are sending to it. If your list isn’t very responsive then people may be less likely to take up the offers in your emails.
Is affiliate marketing a spam?
No. Spam is a communication that was not requested and the recipient has had no chance of opting-in to receive it. In affiliate marketing you always have an opportunity to opt-in for the content before they start receiving it. If you are sending unsolicited emails then this would be spam and it is illegal.
How do I create an email list on my website?
There are a number of email capture widgets that you can add to your website. One such widget is the AWeber autoresponder, which allows you to install a form on your site where people can opt-in and receive an email from you. This is a great way to build up a list of engaged subscribers who will be likely to take up your offers.
How do I find the best affiliate products?
Finding a profitable offer can be difficult and there is no one solution for this. The best way is to experiment with different types of marketing including email, social media, Google Adwords etc. Use tracking tools such as google analytics and click map to see which offers are getting the best engagement.
Best Email Marketing Software for Affiliate Marketing – January 2nd 2022