Blog Content Writing Services – Hiring A SEO Professional
It seems as everyone today is a blogger of some sort. It doesn't matter if you are in the makeup business or a car mechanic. In the early years of the internet, blogging was mostly present as a hobby which people used to clear their mind. Nowadays, people are using Blog Content Writing Services to generate income and attract visitors to their website.
With the rise of social media, blogging became even more important. If you are running a business in 2021 and don't have a blog with it, you are missing out on a great opportunity. Through this article we'll try to explain the basics of blogging and how important is to have quality articles on your blog. You can write these articles by yourself, or leave it to the professionals.
Why should you blog?
There are many benefits to blogging, but the main one would be brand awareness and customer attraction. Let's explain the benefits through an imaginary scenario. On one side, we have Company A that doesn't blog and on the other side, we have Company B that blogs.
Company A relies on its customers only through advertising, word of mouth and classic methods. They believe that blogging is just a trend and it will soon stop. The profits that Company A gets are reliable and stable, so they want to remain that way. They are currently market leaders and don't see a reason to update their strategy.
Company B relies both on classic methods as Company A, but also on blogging because they see the potential. They have some customers, but not nearly enough as the already recognized Company A. Still, Company B has hired a blog post writing service which will handle all the articles for them.
What do you think will happen after a few years?
Company B will build an online presence and that will increase their customer base. The articles they have published will attract new visitors which might turn into customers. After a while, they might even become the market leader because of their brand recognition. You should always follow the market changes and adapt accordingly.
Company A might figure after a while the importance of blogging, but probably too late. By then, Company B will have a very strong online presence.
Blogging as “Plan B”
What will your articles bring to the table? They should be informative so people can learn something from them. If you prove yourself as a valuable source of information, people will return to you. If not instantly, they can become your customers down the road.
There is also a possibility to earn from your blog. Some people decide to show ads on their blog and in that way earn money. Obviously, if you don't want to potentially advertise your competition, you would skip this. But, if your initial business is doing badly, you can always earn some extra money from your blog. Some people even manage to turn their blogs into full-time jobs.
How important is quality content?
You might ask yourself, why should I pay someone to write the articles? Because there is one more variable in the equation called quality. Getting on to the first page results of search engines is not a simple task.
Experts who carry out blog post writing services know exactly what's necessary for the first page. What exactly fits into the quality “variable”?
- SEO Optimisation
- Keyword research
- Domain authority
- Unique article
- Long article (Articles with 3000 words and more usually rank better)
- Consistent article posting
These are just the basics. Google and other search engines use their complex algorithms to rank your articles. It's not enough to sit behind the desk and write, the strategy is very important as well. That's why you should consider if it's worth your time to learn a new skill or pay for a content marketing service.
How do the search engines work?
Behind every search engine, there is a complex algorithm that's responsible for the way websites are ranked. Three basics functions behind every search engine are Crawling, Indexing and Ranking.
- Crawling is a process responsible for finding all sorts of content on the internet. This process is automatic and so-called crawlers will find content by looking through the links. There are ways to stop this process on our website, or even better in our case, help it work better.
- Indexing is a process that saves and organizes the content found while crawling for it. This process removes all spam, illegal and low-quality articles. Articles that satisfy this process will be saved and potentially displayed on the search engine when searched for it.
- Ranking is the final process that sorts indexed content. In this process, search engines will analyze the searched term and find which article provides the best answer. The content will be sorted from the highest relevance to the lowest. The more authority your domain has, the higher are the chances of ranking an article.
It is important to know everything about this process and how to optimise it. Once you do, more people will visit your website and sometimes they turn into your new customers.
Blog Content Writing Services – Do You Need An SEO Expert?
Now that you know how important quality content is and how the search engines work, are you ready to blog?
Companies almost always hire content marketing services to handle their blog for them. The reason is obvious, it's time-consuming and complex. There are many tricks and rules if you want to get the best out of your blog. It doesn't matter if you want to monetise it, or simply increase your audience, blogging will help you.
SEO stands for Search Engine Optimisation so everything that we have been talking about in this article is included in that optimisation. You need to know how to do proper keyword research, how long your article should be, how to structure it, etc. If you want to do it perfectly, you'll have to learn the whole SEO skill and that takes time.
Instead, you can let the Content Marketing Professionals handle it for you.