Blog Content Writing Services – Hiring A SEO Professional
It seems as everyone today is a blogger of some sort. It doesn't matter if you are in the makeup business or a car mechanic. In the early years of the internet, blogging was mostly present as a hobby which people used to clear their mind. Nowadays, people are using Blog Content Writing Services to generate income and attract visitors to their website.
With the rise of social media, blogging became even more important. If you are running a business and don't have a blog with it, you are missing out on a great opportunity. Through this article we'll try to explain the basics of blogging and how important is to have quality articles on your blog. You can write these articles by yourself, or leave it to the professionals.
Why should you blog?
There are many benefits to blogging, but the main one would be brand awareness and customer attraction. Let's explain the benefits through an imaginary scenario. On one side, we have Company A that doesn't blog and on the other side, we have Company B that blogs.
Company A relies on its customers only through advertising, word of mouth and classic methods. They believe that blogging is just a trend and it will soon stop. The profits that Company A gets are reliable and stable, so they want to remain that way. They are currently market leaders and don't see a reason to update their strategy.
Company B relies both on classic methods as Company A, but also on blogging because they see the potential. They have some customers, but not nearly enough as the already recognized Company A. Still, Company B has hired a blog post writing service which will handle all the articles for them.
What do you think will happen after a few years?
Company B will build an online presence and that will increase their customer base. The articles they have published will attract new visitors which might turn into customers. After a while, they might even become the market leader because of their brand recognition. You should always follow the market changes and adapt accordingly.
Company A might figure after a while the importance of blogging, but probably too late. By then, Company B will have a very strong online presence.
Blogging as “Plan B”
What will your articles bring to the table? They should be informative so people can learn something from them. If you prove yourself as a valuable source of information, people will return to you. If not instantly, they can become your customers down the road.
There is also a possibility to earn from your blog. Some people decide to show ads on their blog and in that way earn money. Obviously, if you don't want to potentially advertise your competition, you would skip this. But, if your initial business is doing badly, you can always earn some extra money from your blog. Some people even manage to turn their blogs into full-time jobs.
How important is quality content?
You might ask yourself, why should I pay someone to write the articles? Because there is one more variable in the equation called quality. Getting on to the first page results of search engines is not a simple task.
Experts who carry out blog post writing services know exactly what's necessary for the first page. What exactly fits into the quality “variable”?
- SEO Optimisation
- Keyword research
- Domain authority
- Unique article
- Long article (Articles with 3000 words and more usually rank better)
- Consistent article posting
These are just the basics. Google and other search engines use their complex algorithms to rank your articles. It's not enough to sit behind the desk and write, the strategy is very important as well. That's why you should consider if it's worth your time to learn a new skill or pay for a content marketing service.
How do the search engines work?
Behind every search engine, there is a complex algorithm that's responsible for the way websites are ranked. Three basics functions behind every search engine are Crawling, Indexing and Ranking.
- Crawling is a process responsible for finding all sorts of content on the internet. This process is automatic and so-called crawlers will find content by looking through the links. There are ways to stop this process on our website, or even better in our case, help it work better.
- Indexing is a process that saves and organizes the content found while crawling for it. This process removes all spam, illegal and low-quality articles. Articles that satisfy this process will be saved and potentially displayed on the search engine when searched for it.
- Ranking is the final process that sorts indexed content. In this process, search engines will analyze the searched term and find which article provides the best answer. The content will be sorted from the highest relevance to the lowest. The more authority your domain has, the higher are the chances of ranking an article.
It is important to know everything about this process and how to optimise it. Once you do, more people will visit your website and sometimes they turn into your new customers.
Blog Content Writing Services – Do You Need An SEO Expert?
Now that you know how important quality content is and how the search engines work, are you ready to blog?
Companies almost always hire content marketing services to handle their blog for them. The reason is obvious, it's time-consuming and complex. There are many tricks and rules if you want to get the best out of your blog. It doesn't matter if you want to monetise it, or simply increase your audience, blogging will help you.
SEO stands for Search Engine Optimisation so everything that we have been talking about in this article is included in that optimisation. You need to know how to do proper keyword research, how long your article should be, how to structure it, etc. If you want to do it perfectly, you'll have to learn the whole SEO skill and that takes time.
Instead, you can let the Content Marketing Professionals handle it for you.
Blog Writing Content Services FAQS
How do bloggers write content?
All bloggers have their own writing style, but there are a few similarities between all of them. Blogs are usually made up of several posts with different categories. The blogger will write about one topic per post, so it's more like working on several articles at once. Some bloggers divide the content into sections or point out key things they want to mention in the beginning and end of their articles.
The main goal during writing is to provide as much value as possible to the reader. This means that you can't just write about what your product or service does. You need to explain how it works and if necessary, compare it to other products on the market so readers can see why they should choose your product.
Most bloggers write their articles in Microsoft Word or Google Docs. Then they copy the content over to WordPress and make it look pretty with an image or two. If you want to be taken seriously, writers recommend using images every 300 words. We don't follow this rule, but we make sure to use several images per post.
We also like to write the introduction last, but this is just our personal preference. That's because you can't plan the conclusion until you know what you're trying to say in the article. With that being said, it doesn't mean that you shouldn't organize your content first. Get all your ideas down on paper, but don't worry about the conclusion yet.
Pro Tip: Use Surfer SEO to optimize your content score to the max.
How do I start writing a blog?
We mentioned before that you need to provide value to your readers. They may not know what this means at first, but it's actually very simple. You need to help them make a better decision or get rid of their misconceptions about something. It could be anything from the best way to attract bees in your garden, to why everyone should stop using plastic bags.
If you're feeling stuck, you could always create a list post to get things started. You can also use an interesting statistic to grab the reader's attention and encourage them to read more. Sometimes it just takes one line or even just one word for people to be interested in your articles.
The main goal of writing is to make everything as easy as possible for the reader. Make sure your posts are quick and informative, so they don't spend more than a few minutes reading. If you can teach something during this time frame it's even better. It will take some practice before you understand how long it takes to write about one topic.
How do I write better content?
You can always access Statistics on your blog to check how many people are reading your articles. If you're not getting much feedback, it means that you need to improve the quality of your content. Here are a few ways to get more people to read what you have to say:
1. Blog about a trending topic
You can't go wrong with a good old list post that discusses the latest news in your industry. If you're up to date with what's going on, this is an easy way to provide value to your readers. Remember though, it has to be something they will find useful or interesting.
2. Write posts that help people solve a specific problem.
Often we write about the latest technology and other cool things we're interested in. However, it doesn't mean that your readers want to read something you find interesting. Make sure whatever you write is actually useful for them and not just another interesting article on your blog.
3. Research shows that people share posts that are both interesting and useful.
Most readers want to share their knowledge or things they find interesting on social media. They also want to help others solve the problems they're facing in life, which is another reason why your posts need to be useful for them. Nobody wants to read an article that doesn't provide value to their lives.
4. Keep an open mind on new ways of writing content.
You could always switch things up by experimenting with the way you write. It's just like how musicians change their instruments on stage to create a unique sound, writers need to find something that will suit their personality and deliver the needed results. Just remember that it's a double-edged sword, because you could end up annoying your readers if you don't make the right decision.
5. Always be yourself and never fake it.
Your writing style is what makes people come back to read more of your content in the future. If you try too hard, it will be obvious and most likely turn people off. Some bloggers even go as far as hiring ghostwriters to write their blog posts for them. However, it's not something you should do in the long term since this will affect the quality of your writing and it won't help you improve in any way.
6. Experiment with different formats
You could write a list post, a video blog for YouTube or do something completely different. The format you choose will depend on your personal preferences and what the focus of your blog is. It's best to experiment with a few types of posts before deciding on a new style. That way you'll know exactly which one works best for you and your audience.
How do I write my first blog post?
Writing a blog that attracts people isn't easy. If you've always had an idea of what you'd like to write about, it's time to put your thoughts into words and start sharing them with the world. First, some bloggers prefer to talk about themselves while others list their favorite things in order to get more readers on board. However, it's important to remember that no matter what content you create, it has to be accurate and helpful for your audience.
How do you write a blog for beginners?
If you're a new blogger, it's best to start by writing about something you're interested in. It could be a hobby or anything really, as long as it's relevant to the readers of your blog. You don't have to worry too much about SEO or other factors since people will come back if they find your content helpful and interesting. However, you can still check what's currently trending and write about that to help your blog get the recognition it deserves.