Top 10 Google Advanced Search Tips and Tricks

 

 

Google is the world’s most popular search engine with over 60% market share. While its basic search function is fairly simple to use, there are a number of more advanced features that can be used to improve your results. Here are the top 10 Google Advanced Search Tips:

 

#1 Use Explicit Phrases

Google gives you the option to include or omit certain phrases in your search. For example, if you want to search for websites about Paris, simply enter paris NOT france in the search box. If you only want to include specific keywords found in a phrase, put them all inside quotes like “Paris France”.

 

#2 Exclude Words

You also have the option to exclude certain words using minus signs (-) in front of them. For example, if you are searching for photos about Paris but want to exclude any mention of the Eiffel Tower, or “tour”, simply type paris +photos -eiffel tower (don’t forget to put a space between paris and +photos).

 

#3 Words in the Text

If you don’t want the second word to be excluded, put a tilde (~) sign before it. For example, if you would like to find websites about Paris but only ones that mention the Eiffel Tower (but still include “Paris France”), then type paris ~tour (don’t forget to put a space between paris and ~tour).

 

#4 Words in the Title

If you want to search for websites that have a specific word in the title, type allinurl: followed by your keyword. For example, if I wanted to find articles about how to make Parisian macarons, I would enter allinurl:Parisian macarons intitle:”How To”.

 

#5 Words in the URL

If you want to find websites that have a specific word in the URL, type allinurl: followed by your keyword. For example, if I wanted to find websites about Paris that mention the Eiffel Tower, I would enter allinurl:Paris Eiffel tower.

 

 

#6 Related Search

If you would like to find websites that are similar to a particular one, type related: followed by the URL of the website. For example, if I find a good recipe for macarons and would like to find more but with slight variations (i.e., chocolate macarons), I would enter related:www.ehow.com/recipe/chocolate-macarons into the search box.

 

#7 Internal Links

The benefits of Internal Linking are twofold:

1) It helps keep people on your site for a longer period of time.

2) it helps Google understand your website’s structure. To find pages that are internally linked to a particular page, use the link: command followed by the URL of the page you want to find links to. For example, if I wanted to find pages that are linked to the How To Make Parisian Macaron page, I would enter link:www.ehow.com/recipe/how-to-make-parisian-macarons into the search box.

 

#8 External Links

The benefits of External Links include:

• Increased Domain Authority through link building
• Enhanced Site Popularity through increased inbound links
• Enhanced Crawl Rate by Google Bots
• External Linking helps search engines know which websites you deem authoritative and relevant. To find pages that are linked to a particular page, use the link: command followed by the URL of the page being linked from. For example, if I wanted to find pages that are linked from the How To Make Parisian Macaron page, I would enter link:www.ehow.com/ into the search box.

 

#9 Keyword Clusters

Keyword clusters help with your SEO because:

1) It helps you maximize your chance to be found for searches related to that topic.

2) it can help you identify keywords that may have relatively less competition than others. To find pages on the website about a particular term, type allintitle: followed by your keyword (or keywords). For example, if I wanted to find pages on the website about macarons, I would enter  into the search box:

site:ehow.com macarons

 

By using any of these tips, you can help make your website more visible to both your customers and Google!

 

#10 Long Tail Keyword Research

Long Tail keywords are those that are more specific and less common than the head terms that people usually use when conducting a search. They are often three or four words in length, and because of their specificity, have less competition than their shorter counterparts.

To find long tail keywords related to your topic, type allintitle: followed by your topic (or topics) into the search box.

 

 

Google Advanced Search Tips – FAQS

How can you find guest post opportunities?

All of the tips in this article can be used to help you find guest post opportunities for your website. Simply substitute Guest Post for the topic that you are looking for information on.

For example, if I wanted to find websites that allow guest posts about macarons, I would enter allintitle:Guest post macarons into the search box. This will bring up all of the websites that allow guest posts about macarons.

You can also try substituting the phrase Guest Post for Write For Us.

 

What are Rel attributes?

The rel attribute is a way to designate the relationship between two HTML elements. To find out more about the rel attribute, and how it can be used to help with your SEO, please visit this page:

https://developers.google.com/search/docs/guides/rel-attribute

What is the difference between internal and external links?

Internal links are links from one page on your website to another page on your website. External links are links from your website to a website other than your own.

What is the link: command?

The link: command is a way to find pages that are linked to a particular page on a website. To use this command, you must first know the URL of the page that you want to find links to. Then, enter link: followed by the URL of the page you want to find links to into the search box.

 

Summary – Top 10 Google Advanced Search Tips and Tricks

1) Use the site: command to find pages on a particular website.

2) Use the allinurl: command to find pages that are specifically about a certain topic.

3) Use the intitle: command to find pages that are specifically about a certain keyword.

4) Use the link: command to find pages that are linked to a particular page on a website.

5) Use the filetype: command to find files of a particular type.

6) Use the exclude: command to exclude certain websites or pages from your search results.

7) Use the inurl: command to find pages that contain a certain keyword.

8) Use the exact: command to find pages that contain a certain keyword exactly as you have typed it.

9) Use the keyword clusters tool to identify related keywords.

10) Use the long tail keyword research tool to find less common, more specific keywords.

 

By following these tips, you can help make your website more visible to both your customers and Google!

 

If you want a Digital Marketing Agency to help you with your SEO, then get in touch (even if you want free advice) or see our Services.

 

Alternatively, if you want to try to implement your own SEO, then WHR Marketing recommends Semrush as the best SEO Tool.

Click here for an exclusive Semrush free trial or check out our Youtube Tutorial on why Semrush is the best SEO Tool on the market.

 

 

Google Advanced Search Tips – 23rd December 2021