Moosend Review 2021: The All-in-One Email Marketing Tool For Your Business
So, as you were searching for an email marketing automation tool, you stumbled across Moosend. After checking it, you feel like you should give it a shot. But wait, how can you be sure that the platform will suit your needs and help you nail email marketing. Well, you came to the right place because today we’ll take a deep dive into Moosend’s features, tools, and pricing in this Moosend Review.
Overall, Moosend is an all-in-one marketing platform that offers email marketing, sophisticated marketing automation, reporting, landing pages, and subscription forms.
The software is up-to-date, with regular integration releases and new tools to make your work easier.
What’s more, Moosend has lately given their reporting and analytics tool a new look to make it more helpful and easier-to-use.
In this Moosend review for 2020, we’ll take a look at Moosend’s editor, see the landing page and form builders, explore the new reporting tools, and what you can do with them.
Of course, this review won’t be complete without a pricing section and a comparison between Moosend and other famous email marketing services.
Click here for your exclusive Moosend Discount from WHR Marketing.
1. Moosend Review: Email Marketing Made Simple
The first thing you need when you buy a new tool is to learn the ropes as fast as possible.
Moosend helps you with that with its simplified user interface and clean design that makes mastering it easier.
When you first log into your account, you’ll find your dashboard.
Now, you can click on the campaign option and create your first newsletter.
You can manage everything from here and even take a look at your past campaigns through your dashboard.
Now that you took your first look at the platform, let’s see what types of campaigns you can create and how you can use Moosend’s editor.
Moosend Email Marketing Campaigns
To get the most out of email marketing, Moosend allows you to create and send five different campaigns.
To give you an idea, let’s see what the campaign section includes:
- Regular Campaigns: This is the regular email campaign that you can create with the help of an editor. You can select and customize a template or start from scratch. Then, you can send your campaign immediately or schedule it for a later date.
- A/B Split Campaign: A/B Testing is all about finding which campaign elements perform better. Moosend will give you the option to create two different versions and test their effectiveness. Similarly, you can send your campaigns immediately or schedule them for later.
- Repeatable HTML Campaign: Creating a repeatable HTML campaign will allow you to send emails based on a repeat schedule. Your repeatable campaign will draw content from a specific URL you can also provide.
- RSS Campaign: RSS campaigns are similar to repeatable campaigns. However, they will not only receive content from a URL but also feed it into a template. You can create that template using Moosend’s editor or an external HTML source.
- Automation Campaign: Moosend lets you create a regular campaign and then send it as automation after your subscribers take action on your website.
Moosend’s campaign variety allows you to choose the one that better suits your business needs.
So, whether you have an eCommerce business, an agency, or a blog, Moosend will help you create and send the right message to the right people.
Now that we got the campaigns out of the way, it’s time to take a look at Moosend’s advanced drag-n-drop campaign editor.
Creating Your First Campaign with Moosend
Let’s say that your potential customer added a few things in their shopping cart.
That’s great news for your business! However, when you check back on them, you see that they still haven’t completed the purchase.
Cart abandonment is a reality that you’ll have to deal with sooner or later.
So, for this experiment, I’ll show you how to create a cart abandonment email with Moosend’s editor.
When you click on the regular campaign option, you will find yourself in the Campaign Settings section.
Here, you can easily insert your campaign names, subject line, and preheader text.
What’s more, you can benefit from Moosend’s e-mojo feature to spice up your subject lines effortlessly.
E-mojo is one of Moosend latest additions that analyzes your subject line and picks the most suitable emoji for you.
This new feature can be a precious ally to make your campaigns stand out, target your emoji-loving subscribers, and increase your open rates.
When your subject line is done, you can add your campaign sender, choose whether you want your recipients to reply back to your email address and send a confirmation delivery message to yourself.
Now it’s time to create your next big cart abandonment email!
Moosend’s Sophisticated Campaign Editor
To show how the editor works, it’s time to make that cart abandonment email!
Worry not, though, because we’ll take a look at Moosend’s templates later on.
Moosend’s campaign editor is all about simplicity, utilizing drag-n-drop to offer you the best experience and save valuable time.
When it comes to creating your campaign, you can choose from the design view, and, if you’re up for a challenge, you can select the code view or split view that combines both.
Now, the first step is to drag the container you prefer from the left side menu and then choose the element you want to add.
Moosend offers you all the regular elements you’d expect to find, plus some advanced ones like timers and product blocks.
You can add as many elements as you like to create the best cart abandonment email for your business.
Just drag-n-drop what you like, customize your colors and fonts, use the new image picker to make adding visuals easier, and you’ll have your first marketing campaign ready in a few minutes.
After you create yours, you simply have to click on Update Campaign & Continue.
The next step is all about the email deliverability of your campaign.
For that, Moosend allows you to run a spam and delivery test to check how your campaign looks and fix any problems.
Finally, the last step is to schedule the campaign. You can either choose to send it immediately or schedule it for a future date.
Another plus is that you can target your non-openers by enabling and scheduling the automated resending button.
Moosend Email Templates
If you don’t have time to create a campaign from scratch, you can leverage Moosend’s email templates to speed up the process.
The platform offers some unique templates you can choose from and customize them accordingly.
You can easily find the right template by clicking on the categories on the left side or search for a specific one manually.
2. Moosend Review: Advanced Marketing Automation
When you choose Moosend, you also get access to powerful automation tools.
Moosend’s workflow builder is as simple and easy as its campaign editor.
Luckily, the platform offers a selection of ready-made workflows to give you a helping hand.
Whether it’s an abandoned cart or a weather-based recipe to capture your audience, Moosend has everything you need to set the automation gears in motion.
For those that want to create their own recipes, Moosend allows you to build your own.
Since we created an abandoned cart campaign, we’ll see how you can make an abandoned cart workflow through Moosend’s automation builder.
The first thing you need to create your custom automation is to get yourself familiar with the page first.
In short, Moosend’s automation allows you to:
- edit your automation's name and add a description.
- add new or remove workflow steps.
- check your incomplete tasks by expanding your task list.
- activate or deactivate your new automation.
- save your new workflow as a recipe, provide a name, description, and industry.
Now it’s time to build our custom automation.
To get started, you need to add conditions and actions to your new workflows.
A condition is basically something that your visitors do on your website, whereas the action is what happens after the condition is met.
Here are some of the triggers you can use:
- Subscribing or Unsubscribing to any list
- Browsing specific pages
- Viewing products
- Adding any product to cart
- Purchasing a product
- Exiting webpage
And here some of the actions:
- Send email campaign
- Subscribe to list
- Unsubscribe from list
- Set custom field value
- Trigger another automation
Creating Your First Custom Workflow
Now, it’s time to choose your conditions and actions to create a custom workflow.
In our case, our trigger is your potential shoppers’ cart abandonment behavior.
By clicking on the trigger, the page will display a pop-up where you can choose the activation frequency of your trigger and your website.
Then, add a conditional/control step, which you can find by clicking on the add button.
Here you can choose the “Wait a specific time interval option” and set the interval you desire.
Then, set another condition by filtering your contacts based on your cart abandoners’ behavior.
Depending on their actions, you can determine your automation actions.
So, if a customer doesn’t purchase within 45 minutes, they will receive an abandoned cart email.
However, if they buy, you can send them a thank you email or an amazing offer for their next purchase.
After putting everything together, your automation should look like this:
Winning back your cart abandoners doesn’t have to be difficult.
However, if you are new to creating workflows, Moosend has recently released some cool video tutorials, where you can see how to automate an abandoned cart email.
3. Moosend Review: Subscription Forms
To build your first mailing list and segment your audience, you need the perfect newsletter signup form.
Moosend’s subscription forms allow you to do just that with its new form builder.
Using the builder is as easy and simple as the campaign editor. Basically, if you master one, then you can master all of them.
You can find the form builder in the lead generation section. Then, you can choose the right form type.
Moosend lets you choose from five different forms, providing a short description for each one:
- Modal Pop-up
- Inline form
- Floating Bar
- Floating Box
- Full page Form
Designing A Newsletter Signup Form
Let’s put Moosend’s subscription forms to the test by creating one of the most popular forms you need.
For this example, I chose the modal pop-up form.
After selecting it, you need to add a name and select one of the available templates.
Before choosing it, you can also preview your template first and, if you’re happy with it, you can start customizing it.
Here, it’s worth mentioning that both the email editor and the form builder share the same philosophy.
So, if you mastered the campaign editor, you can turn form building into a piece of cake.
That’s extremely convenient for busy marketers who have to create different things using different builders. So, that’s another plus for Moosend.
In the form builder, you can alter your text simply by clicking on it and utilize the image picker to add your own visuals.
After you’re done, you can preview your form and proceed to the next step where you can set your visibility settings and, finally, publish your form on your site or embed it to external platforms.
4. Moosend Review: Landing Pages
Your marketing toolkit wouldn’t be complete without the second most important lead generation tool, Moosend’s landing page builder!
As with creating your email campaigns and forms, landing pages are equally easy to make and publish in a couple of minutes.
You can find the landing pages builder in the lead generation section, add a name, a page title, and a meta description for it.
The drag-n-drop builder allows you to create a landing page from scratch or choose and customize one of the available templates.
Furthermore, the builder lets you create mobile-friendly landing pages through the separate Mobile Landing Page option.
You can leverage Moosend’s feature to come up with responsive designs that will display perfectly on your visitors’ devices regardless of screen size.
That will help you solve the problem of unresponsive landing pages and low conversions.
When you have your landing pages ready, you can preview them and go to the next step where you can add your sharing settings, track conversions and, finally, publish your page.
5. Moosend Review: 5 Amazing Features For Your Toolbox
With Moosend you get a lot more than an email marketing automation platform.
Apart from landing pages, and forms, the software will give you access to additional tools to promote your growth.
1. Moosend’s Sophisticated Reporting and Analytics
Recently, Moosend gave their reporting a brand new look and some cool new features to make reporting easier.
The tool will provide you with information about your open, click-through, and unsubscribe rates.
In a nutshell, the advanced reporting tool will help you track every subscriber’s activity, giving you further insight into their online behavior.
Apart from recipient activity, Moosend will also give you access to:
- Email client and mobile tracking
- Link performance
- Activity by location
However, these are not the only things that make Moosend one of the best email marketing automation tools.
Now, the platform allows you to share reports with anyone by making them public. That’s a major advantage that will help you and your teams be on the same page and increase productivity.
2. Moosend’s Smart Subject Line Tester
Refine is a free subject line tester that uses Moosend’s advanced algorithms to predict how your subject line will perform.
For example, let’s insert the subject line “80% Off everything” in the tester.
As you can see, Moosend predicts that your subject line will be efficient, landing you a 4.36% open rate.
Apart from the prediction, the tool will also offer you some suggestions to improve your subject line.
These include adding personalization and urgency.
Refine is an essential tool that can come in handy if you struggle with creating high-performing subject lines.
So, make sure to check them out!
3. Moosend’s Integrations
Integrating your apps helps you simplify tedious marketing processes and Moosend understands that.
The platform has already collaborated with numerous tools to help you elevate your marketing endeavors without the coding part.
Among others, you can find integrations for:
- Lead Generation
- List Validation
Moosend will help you connect your favorite tools fast and easy.
You can check the full list of integrations here and if your favorite tool isn’t included, Moosend also has a public integration request board you can add it.
4. Moosend’s New Academy
Moosend Academy is one of the best additions to help you master the platform and learn how to set up campaigns and workflows.
Through a series of industry-specific courses, you can click and learn everything without searching through numerous tutorials.
For example, if you want to learn how to connect your eCommerce business with your Moosend account, you can check the eCommerce course.
Here are some of the things included in the online course:
- Connect your website with Moosend.
- Change the sender of your email campaign.
- Design and publish a subscription from.
- Design a newsletter.
- Automate a welcome and abandoned cart email.
- Send personalized product recommendations.
The tutorials are easy to grasp and a lot more practical than reading a help article. For new customers, I’d say that the Academy will cover everything you need to know.
Of course, if you have questions, Moosend’s super-fast customer support is always available to help you out.
Moosend now offers 24/7 support that you can reach through email, live chat, and phone.
Moosend Pricing Review: What’s the Cost?
Now comes the part you’ve been waiting for all along!
First of all, Moosend offers a free forever plan for up to 1,000 subscribers.
The free plan will allow you to create and send unlimited campaigns per month and give you access to the subscription form builder and reporting features.
When it comes to the paid plans, the Pro plan starts at $10 per month for 2,000 subscribers, giving you access to major features like the landing page builder.
As you can see, prices vary based on the number of subscribers you get.
However, one major advantage is that with Moosend you never pay for duplicate contacts found in different lists or for unsubscribed and bounced subscribers.
If you have more than 200k subscribers, you can request a custom plan. The enterprise plan gives you access to every feature including priority support, an account manager, and deliverability optimization.
The only two alternatives to Moosend we would consider are:
Moosend vs Competitors Pricing
You can see how Moosend’s pricing compares to some of the biggest email marketing services out there in the following table:
On average, Moosend is 30% cheaper than Mailchimp and SendinBlue.
Also, Moosend’s free plan isn’t limited like Mailchimp’s, offering you more tools to work with.
The Verdict: Is Moosend Worth It?
Well that's it for our Moosend Review.
Moosend is one of those email marketing tools that you don’t want to miss.
The reasons are simple.
First of all, Moosend will give you all the tools you need to design your emails, landing pages, and forms.
Not only that, but the builders are simple and advanced, saving you valuable time.
While Moosend doesn’t have as many integrations or email templates as its famous competitors, its additional features and its low cost make up for it.
You can start using Moosend for $10 a month which is a great price for new email marketers.
As your business grows, though, you can upgrade your plan and benefit from the additional features.
Overall, Moosend will give you the right tools to set your marketing in motion and boost your lead generation. If you want, you can sign up for their free forever plan, test its features and decide if it’s the right email marketing automation service for you.
WHR Marketing has teamed up with Moosend to offer you an exclusive discount – click here.
Moosend Review – 14th December 2020