Pexda Review 2019 – Best Winning Product Tool?
A beginner’s ultimate guide to setting up your e-commerce website the right way
From product hunting to e-commerce website design
You know what passive income is, you’ve heard of drop shipping, maybe you’ve even researched a little about AliExpress and yet you are still in the dark about how you would set up and source hot products for your own e-commerce store.
You thought you wanted an e-commerce website but let's be honest, what you really want is the profits from an e-commerce website. The thing is you are not too sure where to source online products for your online store and as you scan the sea of e-commerce options, you are starting to think maybe their secret sauce is an e-commerce web designer or at the very least someone who knows a lot more than you do currently in online retail.
The problem with outsourcing to an e-commerce pro is it’s going to cost you and eat into your e-commerce start-up budget. So we think you should read this first!
Or maybe you set up an e-commerce store already and now it’s lying dormant because you just don’t have the time or strategy to get it off the ground and moving quickly into profits.
You now realise that the doing is very different to thinking about running a successful Shopify store for example, and you might start to wonder how you can make sure you are doing it right the first try.
Not only will you need to consider e-commerce website design, you will need to factor in advertising, copy, sourcing, user experience and even ad copy and budget
So where to start?
Well, that is a great question! One that we hope we can keep as simple as possible so you too can successfully be competent in your e-commerce goals from idea to implementation.
Firstly, if you haven’t already done so, pick your niche.
Despite the recent trends in this fast-paced online, ‘anyone can have a go’ world of e-commerce stores popping up everywhere, creating a strong brand story will still set you apart from the crowd AKA your competitors.
Dependent on your preferences we recommend purchasing a Shopify store or a WordPress plugin such as Alidropship.
Ok, so let’s assume you know what your niche is and what type of products you want to sell.
You have your store ready to function.
It’s time to introduce you to your own, not so secret weapon that takes you from amateur to pro, pittance to profit, passive to passionate about your online drop shipping business.
This is where we introduce you to Pexda.
From helping you avoid the wrong products to plotting out your advertising strategy with proven ad copy to increase your conversion rate, we feel this data-driven research tool could be just what you need!
Here are 5 reasons why you need to get smart about your e-commerce platform with Pexda…
1) Product Research
Finding the right products to sell that you are going to enjoy researching is a big factor in our humble opinion, both for you and your targeted audience. We all think we know what people want but ask any store owner, off or online, and they will tell you most trending products are determined by the masses!
Finding winning products that will set you apart from other Shopify stores need not be a guessing game with Pexda.
Product hunting tools are a must and Pexda stops you wasting time and money on bad products.
With Pexda you are shown a profit breakdown so you can estimate your profit per item and choose accordingly.
You can view the selling price (disclaimer: debatable as with any ‘proclaimed’ original price), the product cost and the shipping price but most importantly the potential PROFIT MARGIN RANGE.
This makes sourcing which bestselling online products to feature so much more realistic than wasting your time on items that aren’t worth your time for the ROI.
The Free Pexda Chrome Extension allows you to easily find Aliexpress targeting suggestions, as well as providing you with Auto hunt options and Incredible Support.
However, despite similar articles telling you it’s as simple as downloading the product hunting software and away you go into the world of online profits happily ever after, we are going to get real with you.
Which leads us to…
Vomiting a ton of hot selling products on your storefront isn’t the strategy we would advise; the market is just too oversaturated so think like a quality brand from the start. Really work out your brand story and how it resonates with your potential customers.
Mix up your product images with stock imagery, your behind the scenes operations, a touch of who you and your team are if you have one, and some stock images to create a strong brand image.
This need not cost a lot, and your competitors will be left in your shadow, we hope! Although we feel that Shutterstock is one of the best when it comes to awesome stock images.
3) Site Design
You need to design and develop an e-commerce platform that has UX (user experience) in mind, a site that looks good, is easy to navigate and doesn’t leave money on the table.
Think about the top fold, the part your viewers immediately see when they land on each page and utilise this accordingly.
Focus on quality images, a great logo, punchy copy and good load times.
Most importantly, be mobile friendly, if your shop is not optimised for mobile users they will abandon cart and leave you for a smoother experience.
If you are using WordPress, some of the best themes out there when it comes to clean code, lightning fast load times and ready-made mobile optimised pages are the Genesis Child Themes from established company – Studiopress.
4) Social Media
A great way to encourage repeat customers is to use your social media to further nurture your customers.
Pexda provides ad copy examples to inspire you and video content for your ads which is an amazing feature to test your ads and see what performs well.
So many online shops focus on the sale, but post-sale is super important to stand out as a brand in your own right, not just someone who wants to take the money and move onto the next!
Use your social media channels to feature your products in a way that builds your reputation and isn’t relying solely on one-time viral purchases.
Trending products come and go so staying consistent on your social channels cultivates brand loyalty and engagement, resulting in increased visibility and sales.
You can make things much easier for yourself by scheduling your posts using one of the best social media marketing tools around – Semrush Social Media Toolkit. If I could only pick one tool as an entrepreneur, I would hands-down pick Semrush! Semrush is one of the best SEO tools available and now incorporates an awesome Social Media Toolkit – including a scheduled social media poster in its collection.
5) Content Strategy
Other than using your social media platforms to display the obvious such as stock photography of your chosen product range, devise a content strategy that incorporates themes such as public holidays, seasons and trends so you don’t run short of inspiring and engaging content.
Consider a regular blog or newsletter and include customer incentives and discounts as great examples of ways to keep your potential and existing customers attention.
Be sure to set up an opt-in to nurture your customers and build your brand via an email list. You can then send birthday greetings, latest products and all kinds of elements within your email sequences to further solidify your customer relationship and positive brand associations. Get creative with your ideas and check out what others are up to in your niche.
A crucial mistake some people make is overlooking the power of email marketing. Just think about how often you look at your emails…DAILY! Email marketing is still up there with some of the new ways of marketing. Two of the best all-in-one email marketing tools around are GetResponse and Aweber. Be sure to check them out!
If using Instagram, which is a must for product-based businesses, set up direct buying on this platform.
To do this first set up your Facebook business page and select shop tab on. Add your products to Facebook and apply for your Instagram shop feature. It is that easy and yet many of your competitors are not taking advantage of this feature!
Tag your products clearly so your UX (user experience) is as smooth as possible.
To turbo-charge your profits, optimising your facebook ads strategy is a must!
So that sums up why we just had to give you the lowdown on setting up your e-commerce store the right way and getting ahead with a product search tool like Pexda.
Pexda is one of the best product research tools around, offering exceptional value for money.
If you are serious about making money online through e-commerce, then Pexda can free up numerous hours by finding the hottest-trending products for you. It’s then up to you to market those products effectively.
If I was buying Pexda today – in terms of weighing up Pexda features to value, I would recommend the Premium Plan to get started before upgrading to the Ultimate Plan as your e-commerce business grows.
If you are looking to sell solely on Amazon, then check out this article on one of the best Amazon Product Research Tools about – Jungle Scout!