PPC Agency London – PPC Marketing Agency
Have you ever searched for a phrase through a search engine only to discover a number of advertised businesses on the page? If your answer is yes, then you have come across PPC. PPC is an acronym for “pay per click”. WHR Marketing PPC Agency London provides high-quality pay-per-click services. This is why we have recently been nominated for one of the Top B2B Digital Marketing Agencies.
Pay per click marketing is an internet advertising strategy which utilizes the traffic on search engines to advertise products and services. Many companies including local businesses have the opportunity to reach customers outside their environment through PPC advertising.
PPC is essentially an online marketing strategy where businesses advertising their services are only made to pay when a prospective client clicks on their ads. Perhaps a customer is searching for “the best mountaineering shoe”. Alongside other posts, a mountaineering shoe business that had launched its PPC campaign on that search engine will have its business advertised on SERP. The business will be charged if a customer clicks on the ad.
“SERP” is an acronym for Search Engine Results Page.
PPC Agency London – The Concept behind PPC Marketing
For your ads to come up on search pages, they will have to meet certain criteria. This is carried out through a process called Ad auctioning. You would expect that the business whose ad appeared first paid more but that's not entirely the case.
Ad auction selects advertisements through some programmed algorithms. They include keywords you bid on, authenticity, and relevance of the ad. When bidding, it's advisable that you conduct keyword research so that you'll only bid on frequently searched keywords. Those keywords when searched will pull up your ad to the search page.
For instance, an online buyer sends a search query that reads “hiking equipment”. He will find businesses selling various hiking equipment like hiking boots, bags, etc. Immediately a search query is submitted, what business shows, the brand, and in what arrangement is determined by the programmed algorithms on Ad Auction.
It's advisable since you are paying a fee per click that you bid on words that are connected to your service. When done properly, PPC can earn you great profits. For instance, if you are levied $2 per click and the click resulted in a sale worth $250, you've made a great profit. Most search engines however charge lower if your ads consistently meet visitors’ satisfaction.
There are certain packages available in pay per click (PPC). Though they have similarities which has to do with payment after visitor clicks, they have seemingly different operations. These packages are listed below:
Online Search Ads:
These are more popular than any other type of PPC package. Google search Ads happen to be more utilized for this purpose. You will find Ad results at the upper and lower parts of the search result page.
You will normally see those posts with the word “Ad” attached to them. That is to indicate that the content is paid for. If you intend to use Google Search Ads for your pay per click advertising, you can create your Ads through Google Ad.
PPC Keyword Research
Taking Google as a case study, since it is the world's most used search engine. To create and position your advert for maximum conversion rates and achieving business goals, you would have to take on keyword research, this will help you figure out what relevant words are likely to be searched by visitors.
These keywords when searched by a visitor will pull your Ad out of the millions of already placed Ads on Google. Long-tail keywords guarantee more efficiency for search engine optimization. They will also reduce your cost per click.
After choosing your keywords, you place a bid on those keywords. You can choose the maximum cost you are willing to incur when a visitor clicks on your ad. This cost along with the quality score of your content will determine how your content will rank among other Ads.
The quality score is determined by criteria such as how relevant the content is to visitor’s needs and quality of the landing page which is tailored with rich content to specifically address search queries. Once you've secured your placement, you are set to begin your Ad campaign on Google.
If you can have multiple clickthroughs consistently, search engines will normally grant you lesser costs per click.
Online Search Ads are a viable PPC advertising approach capable of turning in great profit. They can also increase your business exposure and generate leads for your business.
Ads on social media
This is a popular model of pay per click marketing. It targets users on social media platforms for driving PPC campaigns. Companies use these Ads to engage with social media users on various platforms.
Ads on social media have their peculiar advantages. After researching to ascertain which platform your target audience uses the most. You can streamline your campaign instead of running expensive campaigns all over the web. For example, if your audience uses Facebook more, you already have a clue where to concentrate your campaign.
Another advantage is that you can specifically choose who to reach via your Ad. For instance, Facebook gives you the opportunity to choose your target audience depending on location, interest, demographic, and others.
This will help you direct your campaign to an audience more likely to require your service. Profitable social media platforms for running your Ad campaigns include Facebook, LinkedIn, Pinterest, Instagram, and Twitter. While there are other platforms, these are more targeted by large and small businesses since they have a larger user base.
After selecting your chosen platform. You will have a variety of formats to promote your Ad depending on your PPC strategy, and nature of the social media platform. For instance, while you may use written Ads on Facebook, Instagram would require more pictures and videos. Social media Ads are undoubtedly great tools for PPC marketing.
This is one other proven method of PPC marketing. In addition to written texts, graphics are also added to the content and uploaded on partner sites. Your Ads can target a particular audience who may be interested in your service. You may also place your Ads on friendly sites that are related to yours whose visitors may find interest in your service.
To set up display Ads, you will follow similar steps when setting up a search engine Ad. You will have to agree on how much you will be charged if your Ad is clicked, which is your bid amount. The most profound difference is that your Ad copy needs to be approved first by Google.
To ensure that your Ad is not rejected, obey the requirements for Google Ad Images.
After that, you locate and select websites for your Ads. These sites should be related to your field since you seek visitors who would be interested in your service. You would have to make this choice with care because Ads rightly placed will locate more leads. Though this Ad strategy uses the cost per click model, it doesn't tend to turn in decent amounts of sales.
This is because people seldom click on these types of Ad links. This type of PPC package is especially for brand exposure and capturing lead attention. If you seek a campaign that will build your brand's influence and put it in the limelight. Then consider display Ads.
PPC Agency London Remarketed Ad Package
A remarketed Ad will help you to reconnect with previous visitors on your PPC Ad. Cases of visitors only learning about your product without converting are frequent. They visit your site but perhaps they need more time to make a decision, they won't just purchase yet.
You may see it as a customer gone by but remarketing Ads can reengage and influence conversion. With Remarketing Ads you have a means of reminding them of your products. This is bound to encourage sales.
Google Remarketing Code
You can use Google's remarketing code to run your remarketing Ads which is also called a tracking pixel. You can simply add the remarketing code to your campaign if you already use Google pay per click Ads.
When this code is placed on your website, it observes the interest of your visitors. It informs you what product or service visitors on your website view. As soon as they exit your website, they are grouped depending on their view or interest. Ensure to create groups that will categorize your visitors through their activities on your site.
For instance, those who viewed service A are grouped under service A and so on. Depending on their activity, when you fix leads on the groups, the visitors will begin to see Ads on products they once viewed.
The aim of the Remarketing Ad is to reengage your audience who had previously viewed your product. It is a strategy that reminds your previous visitors to consider purchasing your product. It is a proven PPC campaign strategy that ensures huge returns on investment (ROI).
Google Shopping Ads
These are also an efficient PPC package. They offer the internet audience a window shopping experience. They help direct prospective customers to your site through paid Ads. The Ads appear at the upper part of the initial search results in slides.
Customers can see pictures of products, their prices, and company name before entering the listed websites. It grants search engine users the opportunity to view similar products from various companies at a go.
To get started you will have to create a Google Ad account and select “Shopping” as your preferred option. After which certain information will be requested from you. They include:
- Bid Amount
- Campaign name
- Country of sale
- Inventory filter
- Device used which may be a personal computer or mobile phone
- Daily budget
After they are filled and submitted, your Google shopping Ad is good to run. It offers your potential customers a quick view of your product.
Other details like the discount price and quality rating may also appear on the Ad. An advantage of this is that most clicks on your Google shopping Ad will convert. This is because the customer already knows the product and its price. The customer clicked because they found the details satisfactory.
PPC Agency London
A PPC Agency will assist you in creating and managing your account on any pay per click platform. By running your Ad campaigns, they direct leads to patronize your products and services.
Amateurs are advised to employ the service of a PPC Agency. There are a number of PPC Agencies in London. However, it is advised that clients seek out professional PPC Agencies to ensure accountability and visible results.
PPC Marketing Agency
There are various marketing agencies offering PPC campaign management services. However, at WHR Marketing Limited, the best strategies are implemented so that your Ads generate enough return on investment. Technology, creativity, and experience are combined to launch campaigns that would bring targeted traffic to your website. Our PPC services are also affordable and suitable for your needs.
Affordable PPC Services
We offer affordable PPC Management Pricing.
- The Small package: This package is tagged at $599 per month and it comes with certain services. It entails creating, handling, and monitoring the progress of your Paid Digital Account.
It grants you as much access as your package affords on certain platforms. You will also have your search campaigns set-up and managed as far as your budget can go.
- The medium package: This goes for $799 per month. Just like the small package plan, you will have your account created, handled, and monitored but there are more features in this plan.
In addition to better features on Ad extensions, search campaign set up and management, and platform access. This package allows for on-page optimization.
- The PPC Large package: This sells for $1299 per month. It's for businesses with a monthly budget of $5000 to $10,000 per month. It includes all features listed in the small and medium package but on a much wider scale.
For example, it also includes a remarketing campaign feature to re-engage those who once visited your site.
Each package comes with free dashboard integration and reporting, project manager consultation, daily performance monitoring, and landing page analysis.
Purchase any of our PPC Marketing Services and enjoy incredible traffic to your website and amazing returns on investment.
We hope you enjoyed our PPC Agency London Article.
Here’s to your online business goals,
The WHR team
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PPC Agency London, 29th July 2020