Semrush Review – Even For The Beginner SEO
Why you should use SEMrush to get ahead of the game even as a complete beginner in Search Engine Optimisation
Here is the story of my SEMrush review, but first a disclaimer before you read on…
I started my experience with SEMrush as an absolute beginner to all thing’s SEO.
Many SEMrush reviews you will read will take you through an extensive list of ALL the features by industry pros using SEO tools for years, and trust us there are a lot, but we don’t want the beginners eyes to glaze over or for you to overthink the what, where and how because we are firm believers in that you get good by doing.
Plus, you will then start reading more reviews such as Ahrefs vs. Semrush and weeks will go by and you will have not even started to put a dent into your content strategy to drive organic traffic to your website.
This is not like the usual search engine tool review.
Why? I did not find SEMrush, SEMrush found me.
That’s right, I was not yet an SEO and yet SEMrush was the ONE tool that without it, my freelance writing business would have crashed and burned.
I was first and foremost a content strategist and web copywriter and it took me a while to realise what I had before me.
This keyword research tool was like stumbling upon gold, and even then, I didn’t realise how much gold until after a lot of trial and error, and I started to see the results.
Some can write SEO and some can write good content via blogs and social media, but whatever area of digital marketing you are in this ONE tool is going to be your secret weapon when it comes to your organic search traffic and finding keywords your competitors are ranking for.
In fact, every online business or website should use SEMrush.
I first heard about it when reading ‘How to get on the first page of Google', thanks Tim! My brother (before we started WHR Marketing) then insisted I get SEMRush savvy. Subscribe to our Youtube Channel for more valuable ways to make money online.
So, I signed up to the 7 day FREE trial then sat on it for a bit after jumping onto the dashboard, working out how to check out some competitor traffic then got distracted by some freelance work.
More fool me, hence why I am writing this for you. Do not sleep on this software.
I had blogged for others for a while, simple articles, followed the brief but generally, my clients were not ranking or even concerned surrounding organic traffic and optimising their content for search engines.
Nuts, I know, and were purely using their websites as their ‘shop window’; somewhere to drive their social media followers to after nurturing them on their preferred social platform.
This is all kinds of wrong.
If you are a content creator then the order of your content strategy should go like this, WEB content, transitioned to SOCIAL MEDIA content, with a call to action to drive your reader back to your WEB content/landing page.
Now let’s summarise the 5 key processes you need to create great content as a content marketer to meet your own business objectives or that of your clients.
Organic search traffic stems from keywords and keyword phrases your potential readers and customers are looking for but let’s get down to the bit you are going to want to do first, and that’s spy on your competitors.
From the keyword terms they rank for to their ad copy this tool gives you the downlow.
You can literally take your competitors success and emulate the strategies they are using to succeed online; it is that good.
If you were ever curious as to how your competitor was making it in the online world, SEMrush is about to pull the curtain open and reveal all you need to know including their backlink profile strategy.
Now once you are done spying, back to your website because the reason you are here is not to go green with envy but to drive traffic to your own site.
You can load up your domain overview simply by entering your web address and carrying out a site audit so you can start as you mean to go on.
Now we mentioned what your competitors rank for, SEM Rush will also give you the percentage of traffic your competitor sites drive for each keyword phrase, take note.
User intent indicates demand.
Keyword magic tool
As a beginner to the software, we want to keep this article insightful but not overcomplicated as you can extend your knowledge and play with the software over time to gain competence and confidence.
Right now, we want you to start implementing your SEO strategy immediately. You can thank us later.
Just follow these steps…
Take one keyword phrase you have discovered from your competitors and using the magic keyword tool you will be given a list in the software of relevant keyword phrases.
Analyse the list
Now you have two options, one is using the EXACT same keyword phrase as your competitor you are going to create a piece of content BETTER or more original than them, simple.
You are going to analyse the list of keywords and pick a keyword phrase/phrases you want to rank for.
With either option there is one golden rule you must follow.
Note the volume of traffic and keyword difficulty.
Your mantra is going to be this ratio.
High volume + Low keyword difficulty = predicted SEO success.
Let’s cover that again…
V (high) + KD (low) = $$$
OK, in all transparency the dollar bit is not promised, we at WHR pride ourselves on keeping it real, and as we mentioned in the beginning of this article, there is so much more to a successful SEO strategy than churning out a quick blog post or re-editing a homepage but this method is the rule to my success as an in-demand SEO writer.
Writer foremost, remember that.
Good quality content first, SEO practices second.
Think of it like pie and cream.
At this point let’s assume you have chosen the keyword phrase you are going to rank for, and have at least mapped out or drafted a relevant piece of content or copy that is congruent to your target market searching for this particular keyword search term.
Now in the content template tab you need to enter your target keywords to create your SEO template.
This feature is a game changer.
I say that with no fluff, it literally changed my writing career and my pitches and in the process, it made me a lot of money but I am not here to proclaim get rich quick schemes.
I am here to help you hone in on a proven SEO content strategy to increase your organic traffic and lead generation from a cold market.
Now for the magic.
Copy and paste your content into this feature.
Checking your content in the SEO writing assistant feature quick checker allows you to get feedback on the readability, originality, tone and most importantly SEO on a scale of 1-10.
Title issues will be checked and suggestions for improvements made, such as character length within Google limits.
You will be given a list of semantically related keywords to marry into your existing text (a great feature if you already have existing content and it is time to re-edit it for search optimisation).
Now of course SEO is not a simple do and done process and alongside great content aspects such as site speed, user experience and credible backlinks factor in.
SEO efforts are a marathon and not a sprint but long-term return on investment is too tempting to ignore.
Let’s highlight that point again…
SEO is not a simple do and done process.
UX + site speed + quality content + quality backlinks + and then some = great SEO strategy.
With SEMRush FREE trial here is where this article gets interesting.
In this article you have discovered the exact process I use to work out our client’s online business objectives and take them from organic research through to a finished article ready for web publishing.
So why would we reveal all this to you reader, SEO enthusiast, entrepreneurial whizz?
Well there is one secret ingredient not many can emulate and that is passion, creativity and quality content. Don’t worry we can help with this too! – Contact Us for more details.
Remember we said UX + site speed + quality content + quality backlinks + and then some = great SEO strategy
The average online entrepreneur is on a get rich quick, biz hacking race and we know good content takes time, thought, and patience.
So by the time you IMPLEMENT what we reveal in this article, we will be bringing you even more strategies to crush your content marketing goals.
Consistent implementation pays off, especially in the world of SEO!
Now, there is a slim chance that you reading this right now, could be a great writer and if you are prepared to put in on average 4-6 drafts (or more or less dependent on your experience) OR 6-10 hours constructing one, yes ONE piece of well thought out content with the objective of search engine optimisation then by utilising SEMrush there is a great chance you will see results and outrank your competition.
For those of us that are not blessed with the writer’s mind or unlimited time to dedicate to a career or sideline in writing here’s what you need to do… OUTSOURCE.
Download your SEMrush content template and shoot it over to the best content writer you can find/afford.
Failing that and you really love writing, take a content and copy course, learn from the greats, use the 321 rule if you have to.
1 in person event/conference
And go go go.
Within 3 to 6 months you will far surpass the knowledge and skills of your competition.
Now let’s go even further with the possibilities.
With the projects feature you can not only track your own website but manage others as you build your empire.
From services like content writing, to audit reports, SEMrush will guide you to not only reach your own organic search traffic goals but has the potential to create yet another stream of income by providing this for others!
It pretty much pays for itself and is a no brainer to anyone serious about their SEO strategy, I would go as far to say there aren’t any SEO tools that match my love and requirements for SEM Rush at this time of writing.
This article barely scratches the surface but we made it that way so you BEGIN and plan to delve further into all of SEMRush’s features soon, from the ability to view full reports and submit site audits to your clients websites, to link building, showing you the quality referring domains to try to acquire your backlinks from, SEMRush does it all.
We hope you enjoyed our Semrush Review and found it useful.
We suggest you see for yourself just how valuable this software is for all your content marketing needs and if you have any questions feel free to get in touch and we will support you in your SEO efforts.
Online marketing is competitive, get the edge today.
Here’s to your success,
The WHR team
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Semrush Review, January 7th 2020