How Can SEO for Divorce Lawyers Benefit Their Firm
Family law firms can greatly benefit from SEO's unique features when marketing their services online. This article will guide family law firms through the process of SEO for divorce lawyers. The information you get will help to;
- Increase the number of people who visit the divorce attorney website for more information about your firm's family law practice
- Know the tactics that your competitors are using and try to implement them in your marketing strategies
- Know the most efficient methods for each of SEO's three main components
What Is SEO?
As a divorce attorney, you will need to find an SEO company that can help you understand SEO benefits for divorced lawyers. Search Engine Optimization (SEO) uses search engine algorithms to make your business more visible on search engines.
Goals of SEO for Divorce Attorneys
As a divorce lawyer, SEO can help you in the following ways;
- It ensures that Google can access your website and index it
- It ensures that you create website material relevant to your client's needs
- It helps family law attorneys focus on the most common questions people ask before calling an attorney
- It increases your site's “authority” or “trustworthiness” by providing content that draws links to your site and achieves search-related objectives.
Components of SEO
SEO is a popular marketing strategy for law companies. Below, we discussed the component of this marketing strategy that can contribute to the success of a family law firm.
1. Technical SEO
It involves fixing your website's technical issues for SEO purposes. In other words, if Google cannot find or understand your website, it is less likely that your site will appear in search engine results.
A website audit is the first step in every SEO project undertaken by a licensed SEO business. Auditing the website for technical SEO involves so much that it is impossible to cover everything here. This is only a brief overview of what an SEO audit will entail.
No Indexing Of Automatically Generated Low-Value Pages
The SEO firm must ensure that Google can access the website you want it to while preventing it from obtaining the data you do not want it to see. For example, divorce lawyers' websites do not benefit from WordPress's archive pages. These are things like categories, authors tags, etc. Having a plethora of archive pages that are of no use to the end-user does not indicate that your site is of good quality. Google will not crawl or index these archives if you use the noindex label.
Ensuring That You Deliver the Preferred Version of Your Website
Through the technical audit, Google accesses only one copy of your site. Usually, Google can access both the www and non-www versions of your site. This can, at times, cause serious challenges. For instance, it can diminish the impact of hyperlinks from external websites. Another issue is that even with an SSL installed on your website, the non-HTTPS version may still be available. This exposes your personal information to unwanted parties, especially when using public Wi-Fi.
2. Content Marketing
This is the most critical aspect of divorce SEO. Divorce lawyers can take advantage of content marketing to reach a wider audience. For most people, the goal of SEO in divorce firms is to help these businesses appear at the top of Google searches when a potential client searches for the phrase ‘divorce lawyer near me’. But even before a client searches for this, they will first need to find answers to questions like;
What is the likelihood of getting child support after a divorce? Or
Can I move to another state if I have shared custody of my kids?
In SEO, searches like these are commonly known as long-tail keywords. But where do these keywords come in? It definitely should be in your blog articles.
Introducing the Blog Section in Your Website
When writing blog posts for your website, you also get a chance to market your business. You can have a contact form on a specific part of the website and include your phone number. You can also include links to your Facebook page or the testimonials page on your website.
The blog section on your website gives you a perfect opportunity to turn website visitors into potential clients.
What Are The Best Topics To Write About?
Writing random topics in your blog section is probably a waste of time. Pay attention to the following three guidelines to know whether or not to write on a specific topic.
- Is there a purchase intent to it? A topic like how to reorganize your life after divorce does not have any purchase intent.
- Does the keyword phrase you want to write about attract any searches? If only five or ten people search for this keyword, you should probably avoid it. Instead, focus on keywords with high search volumes (there is available software to help find long-tail keywords with large search volumes),
- How many people have already written on the topic? If the topic is already covered by top sites like the New York Times and USA Today, you should probably avoid it.
Only a professional SEO expert with skills and experience can help you choose the best keywords to rank for. Doing this alone can result in writing content that doesn't even rank.
3. On Page Optimizations
If you want to help Google better comprehend the content of your various websites, there are several things you can do. It is not only about “putting the right keywords on the page.” You also need to set title tags and Meta descriptions, among other things. An SEO expert can also guide you through the process.
Pages can include a Schema markup code to let Google know what they are about. The code is chock-full of information on the legal services provided by the firm. With this code, Google can access a plethora of information about a business, including its name, address, phone number, hours of operation, and the services offered.
You can also add an FAQ schema on pages with answers to frequently asked questions. As a result, the top three or four search engine result pages will display the questions and answers to those questions (SERP). Top Lawyers' websites including Personal Injury Law Firms have already used FAQ formats.
Broken Link Building
This is the process of discovering dead website pages with links, then rewriting the content and reaching out to the websites that link to them, asking for swapping of the link.
The process can be time-consuming. However, it could generate a lot of hyperlinks. Building broken links as a component of an SEO strategy for divorce lawyers is difficult. It's difficult to find articles related to family law or divorce that could be suitable for blogs of law firms.
Bottom Line: Divorce Attorneys Can Benefit Greatly From SEO
For divorce lawyers, SEO is far easier to start with than in other legal sectors, where professionals must rank for keywords like “personal injury lawyer near me” to generate leads. Divorce attorneys rely heavily on search engines to get new clients. Social media is a good place to look for recommendations for estate lawyers, but it is not the best place to do it. Because of this, Google is an essential part of the buyer's journey when it comes to finding divorce attorneys.
It is also important to know that SEO for divorced attorneys is an ongoing process. Some digital marketing strategies like pay-per-click ads and Google ads stop as soon as you stop making payments. But SEO is not like that! By implementing the right SEO strategies, you can enjoy years of traffic on your website with a high search engine ranking.
If you would like SEO Advice for your Divorce Law Firm, then contact us via email and we will happily give you as much advice as we can free of charge.
Alternatively if you are ready for an SEO Company to take care of all your SEO Requirements, then check out our Local SEO Packages.