SEO for Interior Designers – Top 10 SEO Tips for Creative Designers
We need to get with the times and as such, most people are slowly but surely switching to this modern trend! Now, for those who aren’t aware of SEO and all its components, they are heavily missing out on a highly lucrative digital market just waiting for them to explore! Search Engine Optimization (SEO) is in simple words, a process of adjusting little details about your website or homepage to get the most traffic possible. We are going to dish out our top 10 tips of SEO for Interior designers, enjoy!!
#1 Social Media is your best friend, use it
We start off at this simple but yet sophisticated topic which is social media. Statistics have shown that daily, there are over 500 million people active on different platforms and as interior designers seeking clients and creating a network as well as an online presence, this presents a very huge opportunity on which you can capitalize. To grow your business, consider using platforms such as Instagram and Facebook to share your portfolio as well as using hashtags to gain more traction.
#2 Keyword Research is the Key to Success
Most sectors are naturally congested and in such situations, it’s important to distinguish your business from the rest. As an Interior designer, who is creative and progressive, you have to find ways to stand out from other businesses. This may include investing time, energy and resources into keyword research. Instead of writing random blog posts, rather incorporate keywords into them which might be searched by potential clients. For example, try to make common keywords like “on a budget or affordable decorations” part of the content you publish or post.
#3 Longtail/Long-form Phrases
To make your craft truly stand out, you need to harness the power of using long captions on posts as well as using certain phrases in your blog posts or title tags. As clients surf the web looking for interior design businesses, pages that rank on the first page are likely to contain several words matching what they search for. Think like the client and as such, equip your online content with longer informative posts containing long tail/form keywords. This will help you rank high on Google search.
For instance instead of using “living room makeover” use “how to remodel my living room at affordable prices?” on your blogs or web page to get ranked higher on search engine results.
#4 Lots of Content!
Research has shown that Google’s algorithm is written in such a way that, the more quality content you have the higher the placement. Now, most interior designers aren’t aware that this can totally change your game forever! Quality content, properly optimized is one of the core steps of SEO for interior designers. If you want to be ahead of the game, well more is more! More blog posts and articles on your site help your business’s outreach. 2 out of 5 times clients might stumble upon a fun project that they may want to have done at their house or workspace. The catch is, they didn’t specifically search it up but because you have multiple projects, articles, blog posts and forums on your website, they have seen your amazing skills and have decided to get in touch with you!
Learn to research what clients are using to find your business and develop several posts on those particular keywords. Another tip to note is the longer the content, the better. The more words the higher chances to use even more keywords thus resulting in a pretty good placement on Google. Always remember this, the more times people google your business, the higher the chance to get customers!
#5 Digital Marketing has a lot of tools to offer!
A key component in running a successful business is being able to drive traffic to your website or store. Even though ‘digital marketing’ might sound commercialized, it’s actually very applicable in running a profitable interior business. One of the most effective ways to get clients to visit your web page is through ads. Use past work or even make an engaging slideshow or clip showcasing your finest craft to all the potential clients.
Assess any data you might get from SEO services in order to pinpoint your specific audience. Try not to generalize content as this might hurt your chances of getting clients. Instead, specify your craft and distinguish it from others. That way search engines may rank you higher owing to specialization and keywords.
#6 Your Webpage/Website is your playground
Most people starting out in interior design businesses make the mistake of underestimating the power of a good, high-quality website. Make sure your webpage is up-to-date and in good working order. The contact page is a vital section as it allows the client to connect to you. Also try to optimize the about us page to the fullest of its capabilities! One quick suggestion is to also use keywords provided by SEO services mainly local Search Engine Results. Use local SEO as a template for forming a positive name for yourself thus helping your interior business gain traction.
If your business is located in a specified area, let’s say, New York, naturally try to incorporate keywords like “one of the best interior design companies in New York or affordable interior designer in New York City”. These search terms will aid you in ranking higher when searched.
#7 Know your Industry
Not a very major tip but always be up-to-date in the field you are in. As a designer, you are naturally inclined to be creative and be innovative, so the best way to foster such skill is to be connected to your own little network from which you find inspiration. For example, platforms such as Instagram are a great place to connect with other fellow interior designers and share views and opinions. This is indirectly linked to SEO for interior design as you get to learn from other designers and the methods they use. So join those Facebook groups and learn a thing or two about promoting your services to a larger audience.
#8 Group things in sections on your website
When it comes to SEO strategies, it is really important to mind the little details because those can determine whether your interior business gets more clients than your competitors. Try to organize your website such that information is displayed neatly and most importantly, content is specific and aligned with a certain theme. This helps search engines discover your content and understand what your business is about thus leading to more traffic. Make sure your content is engaging and informative as well as easy to grasp to ensure higher conversion rates.
As an added bonus, also make a page dedicated to past projects; your portfolio. This boosts your credibility as an interior specialist and reassures potential clients you are highly dedicated to your profession.
#9 Utilize SEO Services to optimize your online presence
Find a professional to do all these optimizations for you and your business. I would recommend that you find affordable services which operate from the shadows to ensure your business’s success. Find specialists that will be able to give you informed decisions as well as top notch strategies. That way you can focus on your craft and not stress yourself with statistics about traffic, keyword research etc. Focusing on your craft helps you grow your brand into something much bigger.
#10 Patience is key
Lastly, whatever you do, never expect to experience abrupt changes in a short space of time. SEO strategies require time to mature into an effective state. It honestly takes a lot of effort, time and perseverance to be able to rank high on Google. This is why you need to start working on SEO strategies now. Time lost can never be regained.
Just trust in the process and remember to do your part as well to ensure the success of your Interior designing business!