SEO For Security Companies – Top 5 SEO Tips To Level Up Alarm Monitoring and Home Security Services
Are you looking for SEO for Security Companies? Do you offer alarm monitoring and home security services, and you want your company to remain relevant? If yes, then optimizing your security company for local SEO is the right path to follow.
Local search has a significant impact on each security business. Research shows that 46 per cent of Google search results look for local details. Therefore, you're likely not to reach your potential customers if you don't optimize your San Diego or any other security company for local SEO.
This comprehensive post will cover critical tips on how security companies can optimize their businesses for local SEO. With these tips, you can easily optimize your security company to access potential customers who use local search terms to select the home security systems to buy.
Let's get started!
What's SEO For Security Companies?
Search engine optimization (SEO) for security companies refers to an enlightening online strategy entailing SEO techniques/tactics that make the security company site visible on Google search or other search engines.
As alarm monitoring and home security services continue to become more popular, potential customers will keep searching online for top-notch local and national security companies. Word-of-mouth and social media will keep playing a critical role, but research shows that more than 90 per cent of potential customers research the products online before deciding on the ones to buy.
Many benefits of SEO for home security and alarm system services can increase rapidly over time. An excellent example is content that offers two opportunities:
- The company will have the ability to rank higher in various search engines for more keywords.
- Natural link building will have the ability to happen from external sources.
Why SEO For Security Companies Is Important
The method customers use to locate, research, and select a local security business will change drastically soon. Online research remains the primary platform that most individuals use to identify information, alarm monitoring, and home security products/services online.
Since Google's establishment, it has overgrown to have power and influence over the search scope. Besides this, Google records billions of searches every year. Therefore, investing in SEO is the path to follow if you run a security company. It's the right direction if you want to increase your visibility in Google search. Consider taking this step because most potential customers will search for the best alarm system or home security system online.
Why Hiring A Professional For SEO Services Is A Must For Security Companies
- Pay-per-click, such as Facebook ads, Google ads, etc., cannot provide long-term solutions. You'll only enjoy their services and benefits if you keep paying the required charges. On the other hand, SEO for security companies is a long-term investment. With SEO, you'll receive immediate results, short-term results, and the content will keep generating positive results for several years.
- Organic search contributes 51% to the overall website traffic. Social media generates 5% as paid search generates only 10%.
- Research shows that a significant percentage of individuals using mobile phones prefer Bing or Google whenever searching for products or services online.
- Research shows that the last two years recorded a 900% plus increase in mobile-related searches. Search terms, such as ‘’near me,” are the ones that lead in this list.
- Another study indicates that more than 50 per cent of Google search results or any other search engine search result clicks land on the first three results. Over 33 per cent of the overall search results in Google land on the first Google result.
SEO Tips For Security Companies
#1 Optimize the Security Company for Google My Business
You can do this by creating and verifying a Google My Business profile and including Google posts in your account. Also, you can achieve this by encouraging your potential audience to leave reviews online. Always leave authentic responses to views and specify locations.
Prepare to get rewarded with coveted sidebar spaces if Google verifies your company as authentic. This sidebar space will appear in Google local searches.
Besides this, you improve the potential audience's experience to locate you when you have product/service reviews and update your contact details and operating hours from time to time.
#2 Ensure Google My Business has your Posts and Remain Active on Social Media
Currently, Google values the content you share on social media more than any other. Therefore, always share Google My Business profile on social media.
#3 Keep Consistent Phone Number, Name, and Address
Always make it hassle-free for the potential audience to access your services/products. You can attain this by setting up your phone number, name, and address. Remember, you can add this as a crawlable HTML text. The site header/footer is the best area to set up the phone number, name, and address.
#4 Use Optimized Online Citations/Directories
Consistency is the path to follow. Verify that you always use consistent citations, complete across express update, Neustar localizes, foursquare, and factual aggregators. Always avoid discrepancies, such as wrong phone number, no suite number, abbreviations, or misspellings.
Don't expect to see your security business in search results if Google finds it hard to identify your company's correct details. Also, remember to remove duplicate listings.
#5 Local SEO Audit
Remember, SEO for security companies is an intuitive/continuing process. Therefore, consider undertaking a local SEO audit to identify your website's position and the appropriate steps to take to attain all your objectives.
An SEO audit process involves a citation audit, on-page SEO audit, Google My Business audit, Google Search Console audit, competitor analysis, and website audit.
Don't get tempted to lock your foot after completing all the fundamentals, including web design. With a security SEO audit, you can find the SEO strategy's weaknesses, note the things done better by your competitors, and more.
What locations do you provide SEO Services?
WHR Marketing provide Worldwide SEO Services including the US, UK, Australia and Canada.
For example, in the UK we provide SEO Services in:
SEO For Security Companies – Summary
As alarm monitoring and home security continue to become more popular, several individuals will start looking for alarm monitoring and home security services, and education. In this case, the security services and education needed can start from alarm monitoring and home security education to comprehensive alarm monitoring and home security solutions. Therefore, investing in Local SEO for security companies is the best thing you can do if you want to run a successful security business in your area.
Latest WHR Marketing Articles: