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Citation Audit and Cleanup Service
What is worse than ill-advised local SEO strategies? Irregular citations. Improve the productivity of your local search campaigns and achieve ranking goals by subscribing to our Citation Audit and Cleanup Service Packages. We've got you covered!
Correct Citation Building is a Key Local Campaign Efficiency...
There are many reasons why your local campaigns are ineffective and don't produce the desired results, especially in rankings. As you already know, irregular, inconsistent citations need fixing and removing duplicates is a must.
When you change location or phone number, it's important to seek citation remediation to update your contact information and to enable your local audience to find you easily. Sometimes, your local audience may be confused when there are name discrepancies in your citations or the information collected by the listing agents turn out to be incorrect.
Regardless of the reasons for the irregular/incorrect citations, they negatively affect your local rankings and would keep you wondering why your rankings never seem to improve.
Our local citation cleanup service packages take care of this problem for you by offering these service features:
Auditing
The first step to ensuring that a proper citation correction is done is by conducting a thorough and extensive audit to check for errors and citation discrepancies. We do this by reviewing your profiles and documenting errors that need to be addressed.
Manual Outreach & Contact
We investigate the source of an incorrect citation to enable us to determine the best strategy for citation remediation. We could also reach out to relevant sources via email and other communication media for this purpose, when necessary.
Citation Remediation
Discrepancies in citations are corrected and updated.
Delivery Reporting
We provide you with a comprehensive report on all corrected citations, advice as well as details of the techniques and procedures involved.
Why Citation Remediation?
After reviewing 1000’s of Local SEO Campaigns, we’ve seen it time and time again: The biggest factor that holds you back from getting awesome results in local is having incorrect or inconsistent citations. This is the #3 negative ranking factor for Search Engines according to David Mihms (SEOMoz) most recent ranking factors survey (1).
This can happen for a number of reasons:
- You move and get a new address
- You get a new phone number
- Variations of your name pop up
- Aggregators just pick up incorrect information about your business and display the incorrect NAP.
This can result in big problems and paralyzed rankings. Each citation you have is a “vote” for you to rank higher. If these votes are going to different NAP combinations, there’s no way you can collect the juice you need to rank higher
These need to be fixed, and we are going to do it for you!
Citation Cleanup Service - What We Do
Fixing these issues isn’t an easy ordeal. Every citation source is different and as a result, a lot of manual labor is required to contact each site to correct the information.
This is why we put together our Local Citation Clean Up Service, where you can just push a button and our team of trained experts will:
- Complete A Full Citation Audit For Your Business
- Locate All The Incorrect Information
- Contact Each Citation Source Individually
- Fix All Of Your Citation Issues
- Deliver Detailed, Comprehensive Report
We do this all to make sure you have the best opportunity to rank (and crush your competitors). We essentially do all the work for you, and give you a pretty report at the end.
How It Works?
Step 1
Citation Audit
Every order starts with a complete audit of existing citations. We don’t just fix a set list of sites, we actually look at your entire profile and determine every single incorrect citation out there and document it.
Step 2
Manual Outreach & Contact
Since every citation source is different, we created an internal Standard Operating Procedure for each site so we know the best protocol for getting your citations corrected. Some listings require manual contact via email, so we set up an email on your behalf and document all communications.
Step 3
Correct Citations
Since every citation source is different, we created an internal Standard Operating Procedure for each site so we know the best protocol for getting your citations corrected. Some listings require manual contact via email, so we set up an email on your behalf and document all communications.
Step 4
Deliver Report
We’ll deliver a report with all the citations that we corrected, including any parting recommendations.
Packages & Pricing
Citation Cleanup Service
Complete Audit Of All Existing Citations
Fix Citations
Provide A Detailed Report
Citation Cleanup Service
Cost: $599 One Time
Important Note About Citation Cleanup
During this campaign, we will impersonate the brand of the company for which we’re doing the citation cleanup. We’ve tested many outreach templates and we’ve found the best performing template comes from the angle of “working for the company” which is why we do it this way.
The client may receive additional calls or emails from data aggregators or directories for verification, so it’s important to keep everyone in the loop of what is going on.
F.A.Q.
Do you check the data aggregators?
Yes, we visit Acxiom, Neustar Localeze, Infogroup, Factual and even Foursquare!
Am I paying per business or location?
You are paying per location, or per NAP.
Will you add pictures / change around my existing profiles?
If you have the logins for the properties, we can change them up. The problem is almost no one does. If not, it’s much harder to get the stuff changed, and this obviously what we can do differs per directory so it’s not something that we “sell” as something we do on our sales page for the service. The chief thing that we’re mostly concerned about is the biz name, address and phone number which is really what’s going to mess up your results if anything.
How do you get around doing phone confirmations?
Relationships mostly. We’ve been mailing directories for the better part of 2+ years. Day in, day out. They have come to recognize us, and are usually easy to work with for the most part.
A small percent of directories are harder to cooperate with. Usually these types of places aren’t too important anyways in the grand scheme of things.