Website Content Writing Services – Hiring SEO Professionals in Copywriting
Every website would benefit from well-written SEO articles. If you are not a writer, you should definitely consider hiring professionals for content writing services for your website. It doesn't matter if you are in the construction building business or digital marketing, organic traffic from search engines will help you to get new customers.
People often think that writing articles is simple, and for some people, it might be. The problem is that you can be the best writer out there, but if you don't know the rules, Search Engines won't rank it. If you want your articles to get shown on search results, they must be:
- SEO Optimized
- Well researched with good keywords
- Well structured
- Proofread and error-free
- On a top-level domain (This one is an exception, but it's extremely hard to rank a website that doesn't have a top-level domain)
- Informative and on point
Sure, you can learn how to write such articles yourself, but is it worth your time?
If you invest that time in your business instead, you will achieve better results and you will have more free time. Learning the whole SEO process is time-consuming and writing the articles will take some time as well. That's exactly why many businesses pay for web content writing services instead.
By investing in such a service, you'll get yourself the highest quality of content which is necessary to get visitors from Google and other search engines. In addition, you save time, improve your overall business quality and you don't have to stress about learning another skill.
Website content writing services: Why do we need SEO?
You can see this word being thrown a lot around, even in this article, but what is SEO?
SEO stands for “Search Engine Optimisation” and it's responsible for the quality and quantity of web traffic that you will get from the search engines. Google and other search engines have complex algorithms that rank websites based on it. This algorithm changes over time and content needs to be updated quite often.
Every single article must have keywords that were well researched and the content has to be unique. Search engines can detect plagiarism so your articles won't get ranked if you have copied text from other articles. There are also more beneficial things for SEO such as domain name, inbound and outbound links. We are not even scratching the surface when we talk about these terms but these are the most important ones. There is a whole complex process when you write articles if you want to rank it properly.
Do you want your business to be average or you want to be the best in your field?
If the answer is the best, then you should also get the best content writing services. Experts write these articles and before you receive yours, they will proofread it and make sure they are error-free.
How do Search Engines display results?
As previously mentioned, each article must have a certain structure so the search engines can rank it better.
If you don't know what is “rank”, let me explain it briefly:
Each time you search for anything on Google or any other search engine, a list shows up. The first results that show up, are websites with proper SEO and with well-written articles. For example, if you search for “How to write an article” the result will show up as on the picture down below.
First, you'll see Ad on the top, those are called sponsored posts and people pay money for them to show up. The second one that you see is a website that has an article which Google has rated to be well written. It's quite obvious that those top results on the first page get visited more than the results from other pages. This is precisely what you should aim for when you write an article. Why? Because it's free traffic which equals potential customers.
There are experts that have devoted a lot of time to build the SEO skill. Their job is to make sure they have done everything that's possible to get your article on the first page of Google. Does it mean your every article will be on the first page? No.
Other people are doing the same thing, so it comes down to who has written a better article and which website has more authority. However, if every single one of your articles is well-written, there is a much higher chance to get featured on the first page as it improves your domain authority. Content that's on the second or third page will still get traffic, just not as much as it would on the first page.
Is SEO important only for the first page of the search results?
Getting to the first page of search results is your priority, but it's not the only benefit of having good web content. Well-written articles will also make your website look much more professional. Also, your content will most likely solve other people's problems as well.
For example, when my car broke down on the road, there was a small icon on the dashboard. I've Googled the meaning of that little icon and an article explaining what that icon was, came up. The website that has published the article has a towing service. I have become their customer just because of that article they've written.
You might wonder, what does this story have with the question in the subheading? That article was on page three of the search results and it has still landed them a new customer (me). As you can see, it's important that the article is well-written and informative and even if it's not on the page rank one, you can still benefit from it.
Once you have a lot of professionally written content, it will also become recognised by Google Search Engine. It might seem that article writing is a simple job, but if you want to do it right, consider using web content writing services. Your website can be about anything, but articles can always help. You should always post informative articles and aim to solve other people's problems. This approach will allow you to become recognised on the market.
Website content writing services: How often should you write articles?
HubSpot has published research in 2020 where they analyzed the frequency of blog posting. They have found that those who publish 16 posts/month receive more than 3 times extra traffic than those who write less. Are you able to write so many articles a month? Let's assume it takes you a day to write an article. You would have to write 1 article every other day while making sure it's well-written according to SEO rules.
Semrush has also conducted one research that has interesting results:
- Articles with more than 3000 words receive 3x more traffic, 4x more shares and 3.5x more backlinks than those that average 900-1200 words.
- Short articles in-between 300 and 900 words have 0 shares 4.5x more often than big articles (3000+ words).
So, not only that you would have to write every other day, but articles should have more than 3000 words for optimal results. If you are running a business, you will most likely spend too much time writing articles as well. There is a good reason why content writing services exist and you should definitely consider hiring one.