HubSpot CMS Review – A Powerful Marketing Tool
If there was a tool that would make you feel like you have marketing superpowers, it's HubSpot. Scroll down to read our full HubSpot CMS Review and see how you can benefit!
So, what is Hubspot? HubSpot is one of the best all-in-one tools for marketing, CRM, Sales and Service. You don't have to add a bunch of different tools and worry about the support, HubSpot tools are all integrated into one system. Everybody that has done SEO or any kind of marketing on their website knows how frustrating that process can be. Sometimes you would have to open up multiple tabs and tools, pay for multiple subscriptions and it still wouldn't be enough.
Some of the tools included in HubSpot are:
- Sales Email Automation
- Social Media Tools
- VOIP Calling
…and A LOT more.
What is Hubspot?
One of the easiest ways to describe HubSpot would be to say it is an all-in-one inbound marketing web tool. But, that's not all.
The idea behind HubSpot is that marketing and sales have to work together in order to achieve the maximum potential of your website.
There are 5 main products HubSpot offers, and you don't have to pay for all of them. Simply choose what fits your business module based on the tools included. Those 5 products are CRM, Sales Hub, Service Hub, CMS Hub and the Marketing Hub. This article will cover the aspect of the CMS Hub product and compare it with its competitors.
HubSpot tools can be used to host your web page, analyze the visitors and convert more leads into sales. Their analytics tool can be customized to show different things such as traffic source, whether it is by country, URL, keyword, etc.
Who made it?
HubSpot was founded by two MIT students who noticed a negative marketing practice and decided to do something about it. That practice is called outbound marketing. The main problem with outbound marketing is that it interrupts consumers from enjoying their content. Think of it this way, what you do when the commercial comes on the TV? You most likely flip the channel until your TV show is back on.
After analyzing the market, they decided it's time to try a different kind of marketing that was later called inbound marketing. Instead of interrupting the customer to say how great your product is and why he should buy it, ads have become subtly integrated into the content. This approach has made it possible to advertise services or products while providing great content to your readers.
Inbound marketing and SEO are different things, but the main goal behind both of these is the same, using traffic to generate profit. HubSpot has both tools for inbound marketing and SEO, whichever you decide to put more focus on.
Why go Hubspot?
Those days when you could rely only on Google Analytics to get the best keywords and earn the first search result page, are behind us. Search engine algorithms have become very complex and competition has never been bigger. With HubSpot, you have the edge over your competitors, and it would be a bad idea to miss out on such a great tool.
Your journey starts when you attract strangers to your website. Hubspot will help you with its tools such as Blog and Social Publishing. Then, you have to convert those visitors into leads and you can do that with Forms, Calls-to-Action, Landing Pages, etc.
Once you have converted those visitors to customers, you have to keep them happy. You can do that by using the CRM Tool, Email or Workflows. Finally, you can gather customer feedback and use the Survey Tool to see what you can improve on.
Keep in mind, these tools are just some of the available ones. You have the access to plenty more and they are all on the same platform. No more unorganised, messy workspaces.
Why you should keep your customers happy?
Kotler in 1991 stated that “customers dissatisfied with a product spread negative word of mouth to eleven acquaintances, while satisfied customers may spread positive word of mouth to only three“.
You can easily verify this statement yourself, for instance, how often do you recommend a product and how often do you tell someone to stay away from one? It seems like our brain is making us spread the bad news first. This is one of the reasons why HubSpot might be a great addition to your online business.
The main idea behind the all-in-one solution is to enable all departments, such as sales and marketing to work together. You will be able to keep a healthy relationship with your customers and that's one of the reasons why you should go HubSpot. Your team will work through the same database which will ensure they can communicate and share information much easier than classic organisations.
Your priority should be to attract the customers, keep them, and later maybe even, make one of them as your promoter. For example, I love Apple products. Some people will say they are overpriced, but since I've had nothing but excellent experience, both with products and support, I recommend it to everyone. On the other hand, I tell people to stay away from Samsung as I've had numerous issues with their devices and the customer service was terrible in my case.
Can you see the connection? It's in your best interest to turn your customers into satisfied promoters. It will make your brand become stronger and you'll get more recognition. Use the analytics tool and analyze which pages or products attract most of your customers and use it to your advantage.
Hubspot for Startups
If you are just a startup with a limited budget, we got some great news for you. Depending on your funding, you can get a big discount on the products HubSpot offers.
Startups that have less than 2 Million $ in funding are suitable for:
- 90% Discount in the first year of usage
- 50% Discount in the second year
- 25% Fixed discount
Startups that have more than 2 Million $ in funding are suitable for:
- 50% Discount in the first year
- 25% Fixed discount
Other than tools, startups can also benefit from several masterclasses, training, helpful articles and of course, excellent support that's available 24/7. You will also gain access to more than 500 different integrated services such as payment processor Stripe.
Start your company the right way and enjoy many benefits of HubSpot tools that will boost your company enormously.
Hubspot vs WordPress
It's not possible to compare WordPress and the whole aspect of HubSpot. WordPress is a Content Management System, while HubSpot is a tool with multiple integrated modules. We will compare WordPress with one of the HubSpot modules also known as CMS Hub.
WordPress is an open-source CMS that features many free and paid templates, plugins and widgets. It is easy to install, but you still need to have minimal programming skills to set up the website exactly in the way you want it. If you choose WordPress, you need to deal with hosting, security, plugin compatibility, etc.
On the other hand, HubSpot CMS lets you install the website without worrying about any of those things. HubSpot also handles the security of your website with modules such as DDOS protection. The installation process is user-friendly and well documented on the official pages. You don't have to worry about one module not being compatible when a new template update comes.
Plugins available on WordPress, both paid and free, can help you with your SEO and marketing. You could run into a problem with those plugins because they are made by different developers. They can decide to stop updating them at any time. This can hurt your business in the long run. Imagine a scenario where your visual plugin or widget would stop working while customers are still on your blog.
Hubspot will save you from these problems. Once you set the blog, your focus will shift to content and customers because CMS Hub was made to reduce your need for technical stuff. We can call it the “plug and play” of CMS solutions because of how easy it is to get started with your website. You don't have to search for multiple plugins either, they are all integrated into HubSpot platform.
Hubspot CMS Review Summary
Well that's all for our HubSpot CMS Review.
Maybe HubSpot CMS has sparked your interest, but do you want to know what the others say about it?
After analyzing different review pages, it seems the biggest problem with HubSpot is the price of it.
If you think of the tools and other benefits you are getting, it's worth every penny.
Unlike other CMS solutions out there, HubSpot combines website creation with CRM, SEO, Analytics. This will allow you to get more customers, readers, or whatever you are after!
One thing some people dislike is that they can't customize their website as it is the case with other CMS. If you want a hassle-free solution, HubSpot CMS is a way to go. On the other hand, if you prefer high customization, consider alternatives such as WordPress.
People also love the reminders HubSpot will show you all the time. They will remind you which SEO elements you should use and what are the best practises.
One more positive thing that customers like is how easy it is to communicate between teams such as marketing and sales.
Last but not least is the all-in-one integration. Everybody, including me, love to have all tools that we need by hand.
That's exactly what HubSpot does the best. Having different plugins can also have a bad impact on your website which will affect your load time. HubSpot ensures everything is smooth, optimised and running 24/7.
If you decide to use HubSpot tools, but host your own website, make sure you research which hosting to use.
As you can see, there are plenty of reasons to use HubSpot CMS.
WHR Marketing have an exclusive HubSpot Discount – click here.
HubSpot CMS Review – January 22nd 2021