Affordable Local SEO Services for your Business
If you are looking for Affordable Local SEO Services or Local SEO for Small Businesses than you have come to the right place!
WHR Marketing are a Local SEO Company providing Local SEO Packages that help your website rank higher, gain more clients and customers, and make sales which equal profits!
So first of all…
WHAT IS SEO?
Simply put SEO stands for Search Engine Optimisation.
SEO is the process of optimising your website to drive search traffic to your website.
To aid this, SEO involves making changes to your web page content and copy, plus UX (user experience and design) to attract higher search rankings in search engine results.
The key objective being your website is displayed as a top result in related search engine queries.
There are many individual factors to consider when optimising a website. Therefore, SEO can be complex so let’s breakdown how SEO may actually work and why any business with a website must consider the various factors search engines favour and prioritise when it comes to ranking well and bring your potential customers to your site over your competitors.
HOW DOES SEO WORK?
Search engines value their users and aim to provide the best service and UX; hence giving the people want they want by way of answers and solutions.
Accurate, relevant, and current search results are key to ensure when someone searches, they get the results they are expecting.
For search engines execute this task effectively, they scan different websites to understand what each site is about and rank them accordingly.
For example, Google, using EAT guidelines (expertise, accuracy, and trust) can select the best websites for each search query.
Search engines will crawl your website to determine if your site is easy to read and navigate. If your site is viewed as a user-friendly website, containing useful relevant content, with strong backlinks to authority websites and optimized for mobile searches, then your website should be ranked for that search phrase accordingly.
Search engine optimisation is the process that business owners go through in order to make sure that their sites rank in top results in search engines for important keywords and topics that their target audience or buyer is predicted to use.
For example, let us say that you have an article about how to train a puppy. In order to get your content across to the right people, you will need to optimise this blog post so it comes up as a top result for anyone who searches for the phrases/keywords ‘train a puppy’ or ‘how do I train my puppy’ etc.
Why Implement SEO for your Business?
Implementing search engine optimisation for your business comes with different benefits for you, not just the user. By improving your SEO, you can expand your organisation’s visibility in search engines.
By writing and creating more SEO-focused content, you can increase your chances of bringing in more targeted organic traffic.
Making changes to your existing content on your website to promote better visibility and readability, will help give your SEO meaning, improve the value and quality of your brand voice and ideally generate leads and profits in your business.
AFFORDABLE LOCAL SEO SERVICES
As a business owner looking to promote your product or service, look for potential customers and create an online presence, you should know that there is a huge difference between cheap and affordable.
When dealing with SEO, it is important to avoid the temptation of cheap priced SEO services.
As a rule of thumb, you should only go for high-quality SEO services from a Local SEO Expert Company.
Some SEO companies will try to sell you ‘cheap SEO services’ combined with exaggerated claims and promises. It is tempting because you want to see fast results for cheap prices. However, as much as we don’t want to use fear-mongering to stall your SEO efforts, stay away from these, and do yourself a favour by finding affordable local search engine optimization services that have a strategic process tailored to your individual business goals and expectations because SEO is never a one size fits all service.
Some cheap SEO companies will try to make SEO seem like a get-results-quick scheme, fast results are possible but any respectable SEO company will set and communicate a realistic strategy for long term SEO efforts, whilst honouring your budget.
High-quality SEO takes diligent research and effective strategy to meet the specific goals for your product or service. The sheer advantages of local SEO for small businesses cannot be overemphasised. So instead of cheap, you should be looking for affordable local seo pricing.
Here we breakdown a few key areas to note when considering an affordable local SEO service to support your business…
When you engage the services of affordable local SEO services or any SEO service for that matter, you do not have to pay for Ads. If you are on a tight budget, you can eliminate the need for paid ads seeing that the sheer organic traffic from search engines should provide the desired results over the long term.
More clicks than PPC
Statistics show that 71.33% of searches end up clicking an organic result on the first page. It, therefore, makes more sense to invest in affordable local SEO services rather than pump money into PPC which are unlikely to reap great results.
Leave the competition behind
Keep your business ahead of local competitors. Small businesses tend to overlook online presence of any sort. Even those with a website, most local businesses pretty much put up a website, and a phone number and that’s it!
LOCAL SEO PACKAGES
What are SEO packages?
SEO packages are offerings that are SEO offerings customisable for the sake of specificity. Businesses looking to take up SEO services are presented with SEO packages to make the decision-making process easier for them. SEO packages provide a simple way for business owners to compare SEO services and find an SEO service that best suits their business needs.
Local SEO Packages
The local SEO package is recommended for businesses serving clients within the geographical area. Local SEO packages help small businesses which serve a specific geo-location (city, county, state) to gain higher rankings in search engine and keyword results targeted to that area.
There are three types of Local SEO Plans.
Use the following for your Local SEO Checklist (Click the links for our Local SEO Services Pricing Options):
—Up to 15 keywords
—Up to 10 web pages
—Yearly link outreach
—Up to 30 keywords
—Up to 15 web pages
—Quarterly link outreach
This package is for competitive local businesses taking up local services in small and medium cities.
—Up to 50 keywords
—Up to 25 web pages
—Bimonthly Link Outreach
All Local SEO Packages include the following project actions:
Extensive keyword research is an important part of your SEO strategy to develop the most appropriate and fitting keyword list for your individual business and buyer profile to then apply to your web pages for optimum search compatibility.
Every single business has industry peers and competition within said industry markets, so a competitor analysis should be taken seriously to identify and study competitor performance and analytics and develop an SEO strategy that sees you at minimum on a level playing field amongst your peers and at best, ahead of your local area competitors.
Google Analytics Installation
Google Analytics installation to track the traffic on your site from traffic sources, to visitor behaviour, this integration is vital to know and predict buyer/client behaviour and create content and plot user design accordingly.
Content Marketing is an important component of any local SEO package. Not only writing new content but strategically rewriting existing content helps your website rank for relevant keyword phrases.
Meta Tag Optimisation
These are two of the important components of SEO, page titles and Meta tags are optimised as part of every local content. This shows the importance of the keywords selected by the keyword research process.
Every local business can benefit from search engine friendly link development. Quality backlinks from trustworthy, notable domains are crucial to building a professionally associated website.
Once you, the client has established and approved the keywords to be used, a baseline ranking report will be generated to determine a starting point from which to commence your local SEO strategy.
Tracked monthly or quarterly, this helps us both gage and discuss your SEO packages progress over time.
It does not matter if a business has single or multiple locations, a Local Pack SEO should include the creation and optimisation of consistent business listings within local directories such as a Google My Business Listing, Google Maps and Social Media Platforms.
LOCAL SEO FOR SMALL BUSINESS
Search Engine Optimization for small businesses is designed to produce efficient results while keeping local seo cost below the affordability threshold. Local SEO is a powerful marketing tool, it helps small business owners to compete with brands that compete for a piece of your market share.
When it comes to generating quality leads, Local SEO is the best long-term investment.
Local SEO is important for local searches, as it helps build local connections and a memorable, reputable brand that is easy to find.
According to Google, ‘Local results are based primarily on relevance, distance, and prominence’.
These factors are combined to help find the best match for your search.’
This means you must build relevance and visibility on Google to dominate Local Google Search Results. With today’s highly competitive markets, it is difficult for small businesses to get the exposure they need to generate sufficient leads and profits.
Local SEO is geared towards location-based searches. You need to set up a physical location or address for your business, this is what will show up on local SERPs.
The next important step to take is to ensure to list the name, address, and phone number (NAP) of your business across the listed directories online. Any discrepancies will cause Google not to list your business.
Local citations tend to be an effective method of improving your business’ online presence. A citation further aids your website, by listing your site as an authority site. This reference can contain the name and contact information of your business, without needing to add a backlink to your business website.
Finding the right SEO Company for your Business
We hope we have helped you grasp the benefits of an affordable local SEO strategy to suit your business growth. If you've been trying to search for the Best Local SEO Company or Best Local SEO Companies, then you have come to the right place.
Looking to get moving with Affordable Local SEO Services? Just click here for more information and we can help you immediately.
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Here’s to your online business goals,
The WHR team
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Affordable Local SEO Services, 19th June 2020